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»Distroscale

Mediasmith Approaches 'Native-At-Scale' In Campaign For Children's Hospital

Distributing the same sponsored posts across a network of sites isn’t a widespread practice – yet. While planning the media spend for Lucile Packard Children’s Hospital, ad agency Mediasmith turned to Distroscale, which allowed the team to leverage existing content to connect with readers about the hospital at scale. “Native advertising had a key role to... Continue reading »
by Sarah Sluis // October 15th, 2014 //
»
Visible Measures Inks SSP Deals To Drive Programmatic Native

Visible Measures has forged a number of supply-side integrations with AdsNative, TripleLift and DistroScale, adding "thousands" of publisher supply sources as a result of the deal, revealed Friday. These partnerships build on the recent rollout of Fabric, a demand-side platform (DSP) designed to place native ads, used first by Publicis Groupe’s media buying unit VivaKi. The DSP is primarily... Continue reading »
by Kelly Liyakasa // October 10th, 2014 //
»
Are Programmatically Purchased Native Ads Native Enough?

It seems everyone and their mothers are pushing native ad units and tools to support them. Facebook, Twitter, Yahoo and most recently AOL all have native, in-feed ad units. As these formats catch on, ad tech companies like Sharethrough, Nativo and DistroScale have developed tools designed to automate ad distribution across different publishers’ sites while matching... Continue reading »
by Judith Aquino // April 28th, 2014 //
»

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