Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. App Install Ads, Now In Video Facebook added some features to help developers manage and promote their apps. There are three core changes: Facebook is extending autoplay video to its mobile app install ad units, supporting reach and frequency targeting for those formats in […]
Datalogix, a provider of online and offline data, is nearing a sale of the business. According to multiple AdExchanger sources, the company has entertained offers in recent weeks, including from TV ratings mainstay Nielsen and Facebook. However Facebook is no longer in the running, and Nielsen is considered the most likely buyer. Although neither company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Video Spree AOL is growing its video empire and on Monday snapped up Vidible for an estimated $50 million, Re/code reports. Vidible is a video management and exchange platform that works with 150 publishers, and the company claims to generate more than 2 […]
Although native advertising is typically used for branding, it can provide results for direct-response campaigns. That was the goal for Microsoft Store – the software giant’s answer to the Apple Store – when it launched a test in early July along with Seattle-based agency Point It and native ad-tech platform TripleLift. The native ad-tech company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Nice List On the very quiet Wednesday before Thanksgiving, Twitter told users it would start collecting data on external apps installed on their phones. In its own words, “We are collecting and occasionally updating the list of apps installed on your mobile device […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Payne Twitter’s game of musical chairs continues with the partial exit of MoPub CEO Jim Payne, AdAge’s Mark Bergen reports. Read it. Payne will serve as an ad tech advisor to CFO Anthony Noto, but will no longer run Twitter’s programmatic exchange. That […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Sharing Is Data Caring A Forrester report released Monday examines how brands share data with each other, and what benefits they derive from doing so. The key advantage of so-called “second-party data,” in brief, is that it’s not as scarce as first-party data […]
When Apple announced last week it was dipping its toe into programmatic via partnerships with ad tech companies, it cited retailer L.L. Bean as an early purchaser of iAds inventory via MediaMath. It’s the first time the outdoor-focused retailer has bought through Apple’s iAds, though it’s gradually devoted more marketing spend to mobile initiatives. “We […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native ‘Working’ Marketers will spend $4.3 billion on native advertising in 2015, up 34% from 2014, according to eMarketer. “I would expect our spending in this area to increase considerably over the next 18 months, specifically in the area of video,” HP’s director of […]
It’s been a busy week for Rubicon Project. It acquired programmatic direct players iSocket and Shiny Ads on Monday, adding guaranteed capabilities to its platform. It partnered with Apple’s iAd, ramping up its mobile supply. And last Friday, it hired Adam Chandler as SVP of revenue as the company builds out its buy side. Rubicon’s […]
