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»native programmatic

Tracking Native Programmatic, The Progress And Pitfalls

Programmatic native is scaling, but the rate of progression hasn’t been rapid, according to agencies and ad tech vendors. While most major demand-side platforms (DSPs) can place ads on Facebook or Twitter – the most common strain of native inventory being social/in-feed ads – native programmatic platforms like Sharethrough, TripleLift and Nativo seek to corner... Continue reading »
by Kelly Liyakasa // March 17th, 2016 //
»
Microsoft Store Uses Native To Drive E-Commerce Sales

Although native advertising is typically used for branding, it can provide results for direct-response campaigns. That was the goal for Microsoft Store – the software giant’s answer to the Apple Store – when it launched a test in early July along with Seattle-based agency Point It and native ad-tech platform TripleLift. The native ad-tech company... Continue reading »
by Sarah Sluis // December 1st, 2014 //
»
Programmatic I/O: Publishers Meredith, Yahoo And AOL On The Future Of Open Auctions

Do open auctions have a future? It depends which publisher you ask. According to executives from Meredith, Yahoo and AOL, who spoke at the Programmatic I/O Conference on Wednesday, change is coming. “It won’t live on” in its current form, said Meredith’s VP of programmatic sales and strategy, Chip Schenck. “Because it’s used and thought... Continue reading »
by Sarah Sluis // September 18th, 2014 //
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