“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director at the Media Rating Council. Many people in our business like to quote John Wanamaker about the inability to determine which 50% of […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Transformation Diet MDC Partners has cut five employees from its leadership team. The firm declined to break out which roles were affected. “As we look to the future and refine the structure of our organization to best support our clients and agency partners, […]
Amazon’s ad business continued to throttle up in the second quarter. The ecommerce giant’s “other” revenue category, where it houses advertising sales and services such as marketing measurement, cleared almost $2.2 billion, more than double the $945 million earned during the same period last year, according to the company’s earnings report, released Thursday. Amazon’s gross […]
Comcast’s strategy has long been to invest in every area where customers get their entertainment or information, so that even if one line of business is affected by changing consumer preferences, another could benefit. Cord cutters, for instance, reduced Comcast’s video business but aided its broadband business. The following are items of interest gleaned from […]
Even Facebook isn’t impervious to the downstream effects of repeated scandals, macro privacy trends and the law of large numbers. With Cambridge Analytica, the General Data Protection Regulation (GDPR) and flatlining use in North America, which is Facebook’s most lucrative market, the buck had to stop, or at least stall, sometime. It did so on Wednesday […]
This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts. In the wake of Facebook’s suspension of social listening tool Crimson Hexagon from its platform late last week, it’s easy to trace the reason for the crackdown to residual squeamishness from its Cambridge Analytica nightmare. In the latest episode […]
From AT&T buying Time Warner to Disney’s purchase of 21st Century Fox, there’s been no shortage of media mega-mergers in the market. But those macro-deals overshadow smaller mergers and bolt-on acquisitions that made up the bulk of activity in the media and telecom sector for the first half of 2018, said Bart Spiegel, US media […]
While most of Spotify’s ad-supported revenue comes from direct-sold inventory, its programmatic self-serve platform is growing fast – and now brings in 20% of total ad revenue. In Q1, Spotify reported that its programmatic revenue grew 94% in 2017 but did not break out a figure. Spotify launched its self-serve platform, Ad Studio, in the […]
Google will make Ads.txt-authorized-only buying the default setting for its Display & Video 360 (formerly DoubleClick Bid Manager) platform by the end of the year, the company said Thursday. A month ago, Google gave clients the option of only buying ads with approved Ads.txt files, but Display & Video 360’s default buying option still included […]
