Amazon Prime Day is the ecommerce leader’s biggest shopping day ever as well as an opportunity to see how the company strategically deploys its advertising and promotional products. Many retailers responded to Prime Day this year with their own deluge of special discount deals, but Amazon uniquely uses its arsenal of products, from Alexa-based voice […]
OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement and fill rates. At A&E Networks, OTT’s share of audience is up 150% compared with decreases in engagement across desktop and mobile. At Bloomberg, 30% of its OTT audiences watch for 30 minutes or more […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Davidson, vice president of platform demand at OpenX. Why would exchanges add to their enormous server-farm costs by sending multiple bid requests to a single demand-side platform (DSP) for the same impression opportunity? […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Carver, chief technology officer at Amnet Group US. Investment in new product development is the single strongest predictor of a company’s future value. It’s for this reason that successful […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Claws Down The bidding war between Comcast and Disney for 21st Century Fox’s entertainment assets has finally come to an end, with Comcast backing down after Disney’s $71.3 billion counterbid. Comcast will focus instead on beating Fox to acquire Sky, the British satellite TV […]
This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts. If acquisition volume in ad land isn’t up substantially, acquisition value is. JEGI noted in its recent H1 2018 report that value is up 43% from 2017, totaling $140 billion. In the second episode of “The Big Story,” the […]
Publicis Groupe’s performance dipped in Q2 as clients pulled programmatic spend in response to GDPR. Organic growth was down 2.1% for the quarter and 0.4% for the half-year. Net revenues for the first half of the year dropped 8.2% to $5 billion. In Europe, net revenues were down 3.6% YoY to $745 million. Overall, Publicis […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thomas Walle, co-founder and CEO at Unacast. Data is the lifeblood of the internet economy, and that’s unlikely to change. But questions of privacy are more frequent and louder than […]
AppNexus launched the first video advertising product for its demand-side platform (DSP) in late 2015. Over the next two years it built out its video offering to include a supply-side platform (SSP) solution, a video ad server, a video header bidding product and a connected-TV marketplace. With its acquisition by AT&T expected to close later […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Control Direct-to-consumer upstarts are giving established brands a run for their money, and are also wreaking some havoc in the agency world. That’s because DTC brands are for the most part digitally native and do their advertising in-house. Despite its $1 billion acquisition […]
Federal Trade Commission members said during a House hearing Wednesday that the FTC does not have the authority to adequately punish companies that misuse consumer data. Several data privacy scandals over the last year and a half prompted the House Energy and Commerce Committee hearing. Equifax’s data breach in 2017, for example, released personal information […]
Google was hit with a $5.1 billion fine by the European Union on Wednesday for antitrust practices around the Android mobile operating system – a move that underscores Europe’s willingness to issue steep financial penalties for bad behavior. And there’s another bludgeon in the EU’s cache that Google – and the advertising world in general […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. NCC Media may be the biggest TV media company you’ve never heard of. A joint venture of cable TV operators Comcast, Cox and Spectrum, it was formed three decades ago to pool their data and sell cable TV […]
Less than two years after Vector Capital sealed its $122 million deal to acquire Sizmek, the private equity firm is already looking to divest. Multiple sources with direct knowledge told AdExchanger that Vector has been shopping Sizmek, possibly as early as April, and just a year and a half after the deal closed. Vector denied […]
Video ad startup VideoAmp said Wednesday it has acquired Boston-based data processor IronGrid and partnered with Vizio’s TV data-selling unit, Inscape. VideoAmp hopes to use IronGrid’s data processing powers and its Inscape partnership to strengthen its privacy-compliant household ID based on TV data. Terms of the IronGrid sale were not disclosed, though the company is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chad Wollen, chief marketing officer at Smartpipe. With consumer trust in brands at such a low point it is worth reflecting on a home truth: Companies neglected to put the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ron Roccuzzo, managing director of ad operations at The 614 Group. Weighing whether to outsource a publisher’s ad-operations needs is an important decision that should never be taken lightly. There are many factors to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SaaSy Publisher Vox Media will license its digital publishing software Chorus to other publishers, The Wall Street Journal reports. Twenty media companies are in talks to license Chorus already, which allows publishers to create, monetize and distribute articles for a recurring fee. In the […]
It seems everyone wants a piece of AppLovin. Private equity firm KKR bought a $400 million minority stake in the app marketing and discovery platform on Tuesday, lifting AppLovin’s valuation to around $2 billion from $1.4 billion just eight months ago. Bank of America Merrill Lynch advised AppLovin on the investment, adding a new wrinkle […]
Innovid customers will now get to measure their YouTube video ads, thanks to a partnership with Google that was revealed Tuesday. The video advertising platform has joined more than 20 other vendors in the Google Measurement Partners program, an initiative that launched last week to allow outside parties – including comScore, DoubleVerify and Nielsen – to evaluate […]
Ad tech is a buyer’s market right now, and MediaMath just got $180 million in cash to fund acquisitions. Could one of those targets be Rubicon Project? “That’s an interesting idea,” MediaMath CEO Joe Zawadzki told AdExchanger Thursday. “No, we are not buying them at this time.” The idea of a top-tier DSP and SSP […]
Omnicom is shedding nonstrategic assets to invest in data, technology and analytics. That strategy was made clear by management on the company’s Q2 and H1 earnings call Tuesday, when Omnicom reported organic growth in North America was down 0.9% for Q2 and 0.5% for the first half of the year. Worldwide revenues for the quarter […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob Beck, programmatic media specialist at DWA Media, a Merkle company. Already, the AI ecosystem has grown crowded, especially as it relates to managing programmatic spend. Demand-side platforms (DSPs), supply-side […]
The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common currency of reach is not legit,” he said. “Attention is a finite resource. It’s the one element that binds TV and digital.” Hagedorn, a longtime Omnicom exec, is trying to help his […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A+ Marketing Universities are taking a play out of the data-driven marketing playbook to recruit students for graduate programs. Houston Baptist University worked with higher education consulting firm EAB to create a demographic and psychographic profile of its students and target lookalikes on Facebook […]
Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. The deal is anticipated to close Q3. Terms were not disclosed, though the publication CTech said the offer is for $800 million. “With one unified view of data and insights, […]
Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve ad platform. But the low inventory prices and data and user-tracking features that have accompanied Snapchat’s programmatic transition are making the company more competitive with Facebook and Instagram. Snapchat’s improved measurability come as Facebook’s platform […]
The digital and programmatic space needs a refresh because clients are getting burned and returning to more traditional media principals, according to Colin Kinsella, Havas Media’s North American CEO. “A lot of buyers want to get back into TV, radio, out-of-home and print because they feel like digital can get lost,” he said. “The most […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Dentsu Aegis Network. Pity the poor data management platform (DMP). After almost a decade since the programmatic power-up, it has been all but left […]
