A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Attribution Jenga
By Nate Neal
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Adobe Advertising Just Launched Its Own Custom Algorithms Product
Last week, Adobe Advertising announced the general release of its own Custom Algorithms product, which is “a huge departure from the TubeMogul days,” Erwin Castellanos, GM of Adobe Advertising, tells AdExchanger.
Kickbacks Takes An Outsider’s View While Bringing Ads To AI Agents
Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses.
CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.
Advertisers Await Programmatic Pause Ads
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.
Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises
With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.
How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round
Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.
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OPINION: The Sell SiderDynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation
The pitch for dynamic take rates is reasonable. Total volume goes up, and the publisher sees more impressions clearing. But the problem is where the extra volume comes from.
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CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.
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Papa Johns Can Predict When Your Fridge Is Empty
Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad.
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Advertisers Await Programmatic Pause Ads
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.
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People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts
Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one wants to talk about.