Vizu Corporation Announces $6.75 Million in Equity Financing
PRESS RELEASE
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Month: December 2009
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[x+1] Introduces CPG Connect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to Drive In-Store Sales
Visit [x+1] for the updated press release here.
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Yahoo! Closes Right Media's Direct Media Exchange
In a reflection of its shift toward a “premium” exchange strategy, Yahoo!’s Direct Media Exchange – acquired as part of the Right Media acquisition – is being shuttered effective January 2010. In an email, participating DMX publishers have been notified today: “Right Media will discontinue the DMX platform on January 31, 2010, so that we […]
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Demdex CEO Nicolau Says Ad, Data Exchanges, And Data Management Solution As Key To Mining Data
Randy Nicolau is CEO of Demdex, a behavioral data management company. AdExchanger.com: What challenge is Demdex looking to solve in behavioral advertising data? RN: Demdex gives its clients the speed and flexibility to understand and adapt to that rapidly changing “audience data” marketplace. We help our clients better understand the value of the behavioral and […]
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AOL To Crank Content; The Bundled And Acquisitive Agencies; Addressable TV Inches Closer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.