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»draftfcb

DraftFCB's Ken Beatty On Strategic Analytics And The Agency

From math teacher at the US Military Academy in West Point more than 20 years ago to his new role as Chief Strategics Analytics Officer of agency DraftFCB, Ken Beatty has sampled a unique set of perspectives on data and its impact on people. Today, like any good agency “soldier,” he says he wants to... Continue reading »
by John Ebbert // June 7th, 2013 //
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In Work For Acela, Draftfcb Emphasizes Data To Influence Business Travelers

If there's anyone still debating the role of data in ad creative, as opposed to media buying, they don't work at Draftfcb. Last week, the Interpublic Group shop unveiled an integrated campaign on  behalf of Amtrak's express eastern seaboard rail service, Acela, that aimed to get business travelers to reconsider the value of air travel.... Continue reading »
by David Kaplan // March 5th, 2013 //
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AOL To Crank Content; The Bundled And Acquisitive Agencies; Addressable TV Inches Closer

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by AdExchanger // December 1st, 2009 //
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