• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»draftfcb

DraftFCB's Ken Beatty On Strategic Analytics And The Agency

From math teacher at the US Military Academy in West Point more than 20 years ago to his new role as Chief Strategics Analytics Officer of agency DraftFCB, Ken Beatty has sampled a unique set of perspectives on data and its impact on people. Today, like any good agency “soldier,” he says he wants to... Continue reading »
by John Ebbert // June 7th, 2013 //
»
In Work For Acela, Draftfcb Emphasizes Data To Influence Business Travelers

If there's anyone still debating the role of data in ad creative, as opposed to media buying, they don't work at Draftfcb. Last week, the Interpublic Group shop unveiled an integrated campaign on  behalf of Amtrak's express eastern seaboard rail service, Acela, that aimed to get business travelers to reconsider the value of air travel.... Continue reading »
by David Kaplan // March 5th, 2013 //
»
AOL To Crank Content; The Bundled And Acquisitive Agencies; Addressable TV Inches Closer

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
by AdExchanger // December 1st, 2009 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA
  • Google Releases Results From Early Tests Of Cohort-Based Advertising
  • 5 Takeaways From The Final Day Of Programmatic IO Digital
  • The Real Winners This Political Season: Savvy Publishers And Programmatic Buyers
  • IPG CEO Michael Roth To Depart; Facebook And Twitter Ordered To Testify Before Congress
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved