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»behavioral data managment

Oracle Marketing Cloud Releases New Integrations To Make Its Data Flow

Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days. On Tuesday, OMC unveiled a slew of feature updates designed to grease the wheels between its marketing products and “bring data and intelligence together with orchestration in real time,” said Shashi Seth, SVP of Oracle Marketing Cloud. Responsys, Oracle’s email marketing... Continue reading »
by Allison Schiff // March 19th, 2019 //
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Neustar Aims To Take The Intuition Out Of Segmentation

Women who wear Louboutin stilettos are more likely to watch boxing, have at least four credit cards and compost regularly. Snowboarders overindex for gambling, eating at Applebee's and always being first in line to buy the newest tech gadget. Diet Coke drinkers likely drive a Mercedes-Benz, shop at Ann Taylor Loft and listen to the radio... Continue reading »
by Allison Schiff // February 24th, 2015 //
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Demdex CEO Nicolau Says Ad, Data Exchanges, And Data Management Solution As Key To Mining Data

Randy Nicolau is CEO of Demdex, a behavioral data management company. AdExchanger.com: What challenge is Demdex looking to solve in behavioral advertising data? RN: Demdex gives its clients the speed and flexibility to understand and adapt to that rapidly changing "audience data" marketplace. We help our clients better understand the value of the behavioral and... Continue reading »
by AdExchanger // December 1st, 2009 //
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