Twitter, as rumored, is developing an ad product specifically designed for app installs.
On Thursday, Twitter acknowledged the existence of the mobile app promotion suite, the first product that connects Twitter with the mobile ad exchange it inherited when it acquired MoPub last September.
Advertisers shouldn’t try to jump on board quite yet, however: The app promotion suite is available to some US advertisers in private beta and will likely remain so for at least the next few months, though the company will consider adding more beta test partners. It's unclear how many there are now, and Twitter is proceeding methodically. By mid-year, it hopes to have enough information around how both Twitter users and advertisers react to the app install ads. (more…)