The Sell Sider

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and co-founder at STAQ. Advertisers have amassed huge first-party audiences in their data management platforms (DMP) and through third-party data partners integrated with their media-buying technologies. This has allowed advertisers to […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Although White Ops estimated that Methbot siphoned $3 million to $5 million per day from advertisers, fraud where domains are falsified carry a hidden price tag […]

Bustle has raised $38.5 million in venture capital to create content that speaks to female millennials. And it’s beginning to see its efforts bear fruit. It earned $30 million in 2016, up from just $10 million the year before. But competition for this prized demographic is tough. The space is crowded with other digital startups, […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Wilmot, co-founder and chief technology officer at Traction Labs. While media companies struggle to monetize time and viewership, audiences continue to migrate away from owned-and-operated domains, instead relying on news feeds to aggregate […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Nearly two years after header bidding exploded onto the programmatic scene, we are seeing a race to embrace the next big thing: server-side […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko, chief technology officer at Roxot. Currently, publishers are discussing emerging server-to-server header bidding solutions and latency issues but ignoring the biggest problems with website revenue: Why are publishers still relying on second-price […]

Although selling ad inventory programmatically offers the promise of automation, the reality is often quite different. “There is still a lot of high-touch in programmatic,” said Reuters Solutions VP John Toth. While Toth wants the market to become more efficient and automated, Reuters realized that adding people, tech and service to programmatic spend yields the […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative, a SintecMedia company. It seems like only yesterday that publishers were excited for header bidding, the new innovation in programmatic ad management. Actually, it was […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Farrell McManus, vice president of media and publishing, North America, at MPP Global. We know that Facebook is one of the biggest sources of traffic to other sites, so even a slight algorithm change […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jourdain-Alexander Casale, VP of strategy at Index Exchange. 2016 saw header bidding begin to move from display and mobile into video. On the buy side, the demand for premium content escalated, and publishers continued to […]