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»Reuters solutions

Reuters Beefs Up Team And Tech As It Pushes Into Header Bidding, Automated Guaranteed

Although selling ad inventory programmatically offers the promise of automation, the reality is often quite different. “There is still a lot of high-touch in programmatic,” said Reuters Solutions VP John Toth. While Toth wants the market to become more efficient and automated, Reuters realized that adding people, tech and service to programmatic spend yields the... Continue reading »

by Sarah Sluis // January 25th, 2017 //
»
 

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