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»female millennials

Billie, A Direct-To-Consumer Women’s Razor Brand, Has A Leg Up On Legacy CPGs

Harry’s and Dollar Shave Club went from upstarts to behemoths, shaking up the century-old razor category in just a few short years. But there’s still more market share to shave off the top. What about women’s razors? That’s the question that Billie, a razor subscription service for women founded last year, is aiming to answer.… Continue reading »

by Allison Schiff // July 3rd, 2018 //
»
Bustle Uses Old-Fashioned Tactics To Win At New Media

Bustle has raised $38.5 million in venture capital to create content that speaks to female millennials. And it’s beginning to see its efforts bear fruit. It earned $30 million in 2016, up from just $10 million the year before. But competition for this prized demographic is tough. The space is crowded with other digital startups,… Continue reading »

by Sarah Sluis // February 8th, 2017 //
»
 

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