“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Wilmot, co-founder and chief technology officer at Traction Labs. While media companies struggle to monetize time and viewership, audiences continue to migrate away from owned-and-operated domains, instead relying on news feeds to aggregate […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Zi Wang, founder and CEO at Traction Labs. Twitter deserves props for closing a live-streaming partnership deal with the NFL. It beat out Facebook, Amazon and Verizon for the […]
On Saturday, small businesses will get a chance to pitch ideas to a GoDaddy executive and other experts at the SheKnows Media conference. To drive viewers to the live-streamed event, GoDaddy will become the first brand to deploy a programmatic video live-stream ad unit from Traction Labs. The session is part of a sponsorship deal […]
