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»Jourdain-Alexander Casale

A Marketplace Correction Is Coming To Video CPMs

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jourdain-Alexander Casale, VP of strategy at Index Exchange. 2016 saw header bidding begin to move from display and mobile into video. On the buy side, the demand for premium content escalated, and publishers continued to... Continue reading »
by AdExchanger // January 13th, 2017 //
»
Publishers Must Move Beyond Ad Servers To Unlock The Full Efficiency of Programmatic

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jourdain-Alexander Casale, senior director of solutions at Index Exchange. For more than 15 years, ad servers have been the go-to standard for publishers booking, trafficking and serving direct advertising campaigns. The ad server is... Continue reading »
by AdExchanger // June 10th, 2015 //
»
 

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