“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s 172 opportunities for a publisher’s audience […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. For many, the news has not brought much joy in the last year; it seems to have brought more controversy than ever before. That’s created […]
As the value of publisher data surges, Adam Harris, VP of data products at Hearst Magazines Digital Media, is tasked with maximizing its opportunities. When Harris joined in May, he looked at how Hearst data can be used to create experiences that drive sales, which performance-focused advertisers demand from their digital media. The work builds […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, founder and chief product officer at STAQ. Publishers need to change the way they approach their programmatic ad sales business. Many publishers have not yet put in place the right planning, operations […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by David Kohl, president and CEO at TrustX. The industry has been doing the math wrong. For years media buyers have tolerated the waste everyone knew was part of cheap CPM media buys because, well, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. With Facebook and Google taking two-thirds of every digital dollar, publishers have had to grow, maintain scale and accelerate innovation to stay […]
Building a successful media company today means creating a diverse portfolio of brands and revenue streams, according to Group Nine CEO Ben Lerer. Lerer embarked on this strategy more than a year ago when he created Group Nine Media. The holding company is composed of Thrillist, The Dodo, NowThis Media and Discovery’s Seeker, with $100 million […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. A lot has already been said about how General Data Protection Regulation (GDPR) and ePrivacy offer an opportunity for publishers and advertisers to kickstart a new, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Contextual targeting is one of the original forms of targeted marketing, hearkening back to the days when Chevrolet might have run an ad next to a local newspaper’s feature story on […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In September, I wrote a column that introduced the idea of demand-path optimization, the process by which publishers optimize the path from supply-side platforms (SSPs), […]
