The power of the brands owned by Meredith – including Better Homes & Gardens, People, Food & Wine, Family Circle – first attracted Catherine Levene to join the publisher as chief strategy officer in January. “I’m a big believer in trusted brands, and this company has a huge portfolio of trusted brands. The opportunity is […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ian Trider, director of RTB platform operations at Centro. There is a widespread practice in this industry which puts advertisers at risk: resellers acquiring inventory from other resellers. With such an overly complex supply […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Dillon Roulet, founder and managing partner at Duplici. The effects of a matured ecosystem are clear: Open marketplace media buys are much more secure and transparent than they were in the early days. We’re […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The digital advertising industry needs, more than ever, privacy advocates and activists – some strong, external pressure and entities holding it to account. New evidence […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting. We have all read the stats that private marketplace (PMP) transactions continue to outpace overall programmatic spending. Sixty-one percent of publishers in an eMarketer […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Two years ago, I looked in my crystal ball and envisioned a future where all media would run programmatically. Today, we have all […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kendell Timmers, vice president of advertising data at The New York Times. I recently looked myself up on BlueKai’s registry tool to see what audiences I belong to within their third-party data sets. While […]
Last June, Well+Good was acquired for $10 million by Leaf Group, which will pay another $9 million if it hits performance targets through 2020. Bootstrapped, profitable and diversified, in terms of its revenue streams, the wellness publisher avoided the pitfalls of raising too much money, going all-in on Facebook or relying on only one source […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Radmir Nasyrov, CEO at Roxot. I believe Apple’s Intelligent Tracking Prevention (ITP), ITP 2.0, the EU’s General Data Protection Regulation and similar privacy initiatives will change programmatic advertising as we know it today. In a cookie-less […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. The age of the platform has, without a doubt, taken a serious toll on publishers. Direct content consumption on publisher sites gave way to content discovery via […]
