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»Scott Bender

Are You A Shark Or A Minnow? Publishers Must Keep Moving Through The Pandemic And Beyond

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, partner and global head of client strategy at Prohaska Consulting. No question, it’s going to be a rough second (and likely third) quarter for the digital publisher community. Some estimates suggest Q2... Continue reading »
by AdExchanger // April 22nd, 2020 //
»
Media Sellers Must Evolve To Gain Deeper Understanding Of Their Audiences

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting. Sales teams are finally arming themselves with programmatic knowledge, but it’s not enough. The industry shift to audience-based buying requires a new... Continue reading »
by AdExchanger // June 28th, 2019 //
»
Without A Real Programmatic Direct Plan, Publishers Face PMP Pain

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting. We have all read the stats that private marketplace (PMP) transactions continue to outpace overall programmatic spending. Sixty-one percent of publishers in an eMarketer... Continue reading »
by AdExchanger // March 1st, 2019 //
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