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  • The Great Roku And Nielsen Alliance; Walmart Wields The Power Of The Purse

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OneView, Meet ONE AdExchanger has previously referred to Roku and Nielsen’s relationship as a “strategic accord.”   Roku was the first streaming media platform to use Nielsen ratings and has delivered semi-annual doses of good PR to Nielsen during a dismal streak. And when […]

  • Ecommerce Has Slowed, But Retail Media Is Outpacing Digital Advertising

    Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. Total global retail media spend will hit $160 billion by 2027, which represents a 60% growth rate over five years, GroupM predicts.

  • Peter Hamilton, head of commerce TV, Roku

    Why Roku Is Hopping On Shopping

    Roku is bullish on shoppable video. The idea of television commerce isn’t new, of course. QVC, HSN and infomercials, anyone? But the technology exists today to breathe new life into the opportunity, says Peter Hamilton, Roku’s head of television commerce, on this week’s episode of AdExchanger Talks.

  • Walmart’s Advertising Revenue Is Small But Soaring

    Advertising may be just a fraction of Walmart’s overall revenue – but it’s a nerve center for growth. One might wonder why advertising and other businesses that appear marginal to Walmart’s current revenue makeup, such as third-party online marketplace sellers and subscription memberships, are front and center for the company right now.

  • Walmart Plus Plus Some Other Plus; The VAB Goes Paneling For Gold

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has grown beyond news and entertainment – and as subscription-based relationships become more valuable, it creates a new way for businesses to work together. Case in point: Walmart talked to Comcast, Paramount and Disney execs about a […]

  • Google In The News; Comcast Considers A New Smart TV For Its Living Room

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week.  On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue […]

  • DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Compromise For Google Google’s reported offer to US regulators as a bid to avoid an antitrust suit was to spin off part of its ad business. But that news apparently landed with a thud.  The Department of Justice is poised to move […]

  • Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped.  Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the […]

  • The New Normal Is Actually … The Same Old Normal; Can Europe Deworm The Apple?

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spare Me Your Change Welcome to the new normal!  Actually, forget the exclamation mark. It’s the same old normal.  There are countless examples of so-called dramatic changes in how people shopped and spent their time throughout 2020 and 2021 – Zoom, Peloton, sweatpants, […]

  • A $100 Million Retail Media Upstart; Publishers Are AMPing Down

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiftly Goes The Retail Long Tail The retail media startup Swiftly raised $100 million, on top of $20 million raised since 2019. It’s an eye-popping number, despite no valuation, and will cheer other retail advertising startups that hope smaller chains can seize the […]

  • Will Retail Ad Revenue Match The Hype?; Help Us, Shopify Ads, You’re Our Only Hope

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Working Their Retails Off Retail media is in growth-stage limbo. Retailers have flooded the category with no guarantee advertising will pay off.  The latest is the craft store Michaels, which launched a retail media platform on Wednesday in partnership with Criteo. Amazon sets the […]

  • Walmart Breaks Out Ad Business Revenue At $2.1 Billion And Details How Ads Power Its Retail Evolution

    Walmart went further than it ever has in support of its advertising business when the retail big kahuna reported earnings on Thursday. The company broke out advertising revenue for the first time, with Walmart clearing $2.1 billion worldwide. $500 million of that total was credited as revenue earned as a reduction to an advertiser’s cost of sales (make of that what you will). The other $1.6 billion was pure media biz.

  • klover pays users for data

    How Financial Services App Klover Compensates Its Users For Their Data

    In the data-centric online ecosystem, it’s typical for app users to feel like they’re a product being sold to advertisers. Klover is betting it can flip that dynamic by offering to compensate people for their data when they use the Klover app.

  • BOPIS To The Rescue!

    Podcasts Encounter Programmatic Placement Problems; Video Game Marketing Levels Up

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Of Hearing Podcasters are rushing to add programmatic to their bag of monetization tricks. But they’re confronting familiar issues for publishers when software decides what ads to run and where, The Verge reports. An ad for HBO’s “The Sex Lives of College […]

  • TV Will Fuel Ad Tech Deals In 2022; Publishers Cash In On The NFT Craze

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criss-Cross Media Measurement CTV ad dollars are expected to double by 2026, according to GroupM’s most recent industry forecast – which means ad tech firms with advanced measurement capabilities could be looking to make acquisitions this year, Business Insider reports. Measurement companies have their […]

  • ByteDance Looking To Take On Amazon, Alibaba; Verizon Driving Subscribers To Streaming Platforms

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within […]

  • Instacart Ad Chief Hops To Walmart; You & Mr. Jones Acquires Brazilian Data Agency

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Instacart Exit Seth Dallaire, out! Instacart’s ad chief is jumping over to Walmart as chief revenue officer amid a shakeup in the grocery delivery service’s executive ranks, Business Insider reports. Dallaire will work to scale Walmart Connect, the retail giant’s ad platform unit – […]

  • Comscore Seeking National And Local MRC Accreditation; Walmart Connect Rolling Out A DSP

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on Nielsen’s latest stumble. The company told AdExchanger in an email that it asked to be audited by the MRC for both national and local TV measurement accreditation – a clear dig at Nielsen’s MRC disaccreditation […]

  • Viant Going Big On CTV; Publisher-Direct Deals On YouTube Prove Challenging

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Booming Biz The DSP Viant reported a year-over-year revenue increase of 66% to $50.4 million. Viant IPOed in February, part of a recent boom in programmatic companies on the public market. As with most of those companies, Viant is going big on CTV, which […]

  • House Lawmakers Float Sweeping Antitrust Bills; Amazon On Track To Become Largest US Retailer

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Busting Big Tech Talk about a potential bombshell. A bipartisan group of House lawmakers proposed a raft of legislation on Friday to rein in Big Tech, including a bill that would make Amazon and other large companies effectively split into two companies or shed […]

  • out of luck

    Facebook Transatlantic Data Transfers In Peril; Upstarts Threaten The Holdcos

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Probed The Irish aren’t so lucky, at least not for Facebook, which could lose its ability to transfer data from the European Union to the US. On Friday, Ireland’s High Court issued a ruling that allows the country’s Data Protection Commission (DPC)  […]

  • 2020: The ongoing pandemic is accelerating the growth of ecommerce. Amazon: Hold my beer.

    Amazon A ‘Catalyst For Change’ In Retail Media

    Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as other online retailers, including Walmart, CVS and Target, launch ad platforms in pursuit of incremental advertising revenue. It’s working. Already advertisers are spending $5 billion annually on non-Amazon retail media platforms, according to Forrester Research. […]

  • Amazon-Selling Platform Jungle Scout Raises $110 Million To Expand Beyond Amazon

    Amazon-selling platform Jungle Scout has clinched $110 million to expand. And it’s already applied those funds toward an acquisition: the ad tech startup Downstream Impact, which helps brands and entrepreneurs optimize their ecommerce businesses.  Terms of the deal were not disclosed, though Downstream’s 11 employees joined the Jungle Scout team on Tuesday. The funding will […]

  • Cardlytics Acquires Dosh for $275 Million; Walmart Is On The Hunt For A New Media Agency

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Put It On My Card Cardlytics is planning to acquire cash-back platform Dosh for $275 million. The deal, a mixture of cash and stock, was announced on Monday, which is also when Cardlytics released its Q4 earnings results. Cardlytics IPOed back in 2018, well […]

  • Microsoft Backs Australia's Digital Media Law; Maryland Is This Close To Taxing Online Ad Revenue

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pay Up Microsoft is advocating that the US follow Australia’s lead and copy a proposal that would require tech companies to pay newspapers for using their content. It’s also suggested, unsurprisingly, that its very own Bing search engine could be a viable alternative to […]

  • TikTok's Sales To Oracle, Walmart On Hold; Super Bowl LV Was The Most Streamed Big Game Ever

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold, Please The former Trump administration’s plan to force the sale of TikTok’s US operations to Oracle and Walmart has been put on ice – again. President Biden is reevaluating his predecessor’s efforts to address potential security risks from Chinese tech companies, The Wall […]

  • Klobuchar Unveils Antitrust Reform Bill; Walmart Buys Ad Tech From PaperG

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Dust Senator Amy Klobuchar introduced a sweeping new antitrust bill on Thursday that could spell trouble for Big Tech. CNBC reports that the proposed “Competition and Antitrust Law Enforcement Reform Act” would make sweeping changes to antitrust law, granting enforcement agencies more power […]

  • Walmart DSP Trade Desk

    Walmart Taps Trade Desk As Retail Media Heats Up

    Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled on a custom-built version of the Trade Desk DSP. AdExchanger first reported last January that Walmart was testing two rival DSPs, the Trade Desk and Xandr. Walmart’s DSP is a separate, walled-off version of the […]

  • Shopping For Retail Media? Browse The Lessons Learned From Search Marketing First

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Wiener, CEO at Profitero. Hardly a material line item a year ago, retail media is the new black – capturing the attention of brand marketers, and getting them to open […]

  • Trump Wages War On Chinese Apps (And Democracy); Facebook Bans Political Ads In Georgia Again

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump’s Hatred Besides his war on the democratic process, President Trump is also going after apps with ties to China. According to the Wall Street Journal, the lame duck president – just a day before he incited a massive protest in which crowds stormed […]

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