How The Top Alternative TV Currencies Rank, According To Buyers
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency contenders going into 2024.
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Signal Loss Is Muddying TV Measurement – But Identity Data Can Help
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.
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Google’s Temporary Opt-Out; Finding Your Fans
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]
Tagged in:- Adalytics
- Annette Warring
- Catherine Tucker
- Dentsu Americas
- DraftKings
- Foursquare
- Gemini
- generative AI
- Genius Sports
- Gmail
- Google Maps
- GSP
- hulu
- Manny Puentes
- mediamath
- microsoft
- MIT Sloan School of Management
- Morning Brew
- netflix
- nextdoor
- NFL
- Performance Max
- PMax
- pre-roll video
- Ryan McHardy
- Sara Badler
- Sean Reardon
- Smart Shopping
- VideoAmp
- Waze Ads
- youtube
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Prog IO: The Conversation About Alt TV Currencies Is Getting Real
It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype. Just because alt currencies didn’t take over the upfronts this year doesn’t mean there hasn’t been movement.
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The Joint Industry Committee Forges Ahead With Currency Certification
The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot.
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Google Doles Out Refunds After Adalytics Drama; ESPN: Stream It Or Sell It?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Gripe Google is refunding agencies for “billing discrepancies,” aka ads that ran in places where they weren’t supposed to, Ad Age reports. The refunds (which Google refers to as credits) closely follow the viral Adalytics report alleging that YouTube placed TrueView ad […]
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OPINION: On TV & VideoIs Your Streaming Ad Performance Being Manipulated?
Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and definitely better than linear).
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The Buy Side’s Journey Toward Alternative TV Currencies
Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt currency is a work in progress, and the industry isn’t dumping Nielsen entirely.
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The TV Identity Web Takes Shape; Why “Fund” Is A Four-Letter Word
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tubi Or Not Tubi Fox-owned Tubi recently made its first ping on Nielsen’s radar with 1% of US TV viewership – just in time for Tubi’s first-ever advertiser conference ahead of upfront season on Thursday, where it showcased glitzy new data partnerships. And […]
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WBD Gears Up For The Upfronts With VideoAmp And Comscore
Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.