video

Content delivery network Limelight Networks announced last week its new Limelight REACH Interactive platform which the company claims “helps publishers, agencies and advertisers create ‘tappable’ pre-roll and post-roll in-stream video ads, which open coordinated microsites.”  Read more. Jonathan Cobb, GM and CTO of Limelight’s Mobility and Monetization Group, discussed the announcement and its implications. AdExchanger.com: […]

Yesterday, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. We asked a selection of ad industry participants their views on the following question: “What are the implications of yesterday’s acquisition of Mediamind by DG?” Click below or scroll down for more: Atul Patel, CEO, OneScreen […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Speaks On Yahoo! All Things D’s Kara Swisher interviews Yahoo! Americas EVP Ross Levinsohn, who says that the company gets a raw deal. On the content/media side, Levinsohn said that Yahoo! needed to develop a voice and move beyond its aggregation days. On […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Booming In EU The results of the latest IAB Europe survey show that in 2010, display continues to grow. From the release: “With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe. Search, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Undertone Sees Video Ramp In another private company earnings release of sorts, ad network Undertone says that its business is booming and offers up the following in a press release: “A year-over-year increase in video advertising revenue of more than 400 percent; a video […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Landscape On Display In an article in The Wall Street Journal, The WSJ’s Emily Steel looks at the big, digital ad ecosystem and says, “Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching […]

Oren Harnevo is CEO of Eyeview, a personalized video ad technology company. Can you briefly discuss your background and inspiration for Eyeview? OH: My vision for Eyeview began while I was simultaneously working on Bachelor’s degrees in Film and Television and Computer Science at Tel-Aviv University. I became fascinated with combining these two areas by […]

Atul Patel is CEO of OneScreen, a technology platform that operates a video exchange for content producers, publishers/distributors, and advertisers. AdExchanger.com: Where did the idea come from for OneScreen? And, what’s the name mean? The idea of OneScreen came when we applied our insights from startups in lead generation and display advertising to the digital […]

At first blush, recent acquisitions in the video ad network space give the appearance the video ad business is on fire – in a good way. But, digging deeper, it seems that exits may not be happening at the levels first imagined for some video ad network entrepreneurs and investors as there have been quite […]