Taboola is paving the way to enter the Chinese market. On Monday, it revealed it had received a multimillion-dollar investment from Chinese search provider Baidu. Baidu does not name the level of investment unless SEC rules require it. “The goal behind the investment is to work together on launching native advertising in China,” Taboola CEO […]
When Rich Sutton became Reader’s Digest Association’s CRO in January, his top priority was to extract more revenue from the advertisers accessing its audience of 53 million monthly uniques. “We’re moving to a mix that’s more video, native and high-impact, because those are the formats that are commanding the high CPMs,” Sutton said. “I’m not […]
Taboola has raised $117 million to fuel its turf war against chief rival Outbrain and smaller competitors. The money will support the company’s global expansion, product development and future acquisitions during a period when content recommendation companies are paying large sums for exclusive publisher deals. Fidelity Management and Research Company led the round, which brings […]
Content recommendation engine Taboola has acquired Perfect Market, which develops a publisher-side solution designed to improve engagement, driving traffic, and monetization. Taboola CEO Adam Singolda wouldn’t disclose the deal’s terms, though he said it was a mix of cash and stock. With the acquisition, Taboola will change from being a content discovery engine to being […]
It goes something like this: While scrolling through the latest coverage on Syria, or doing research on a work project, you reach the end of an article, only to be greeted with the latest tabloid news about Kim Kardashian. With its teasing photo and promise of outrageousness, it takes all your willpower to resist. And you […]
Paid media has become essential to content marketing, as social media “war rooms” become commonplace and Facebook throttles the organic reach available through Page Posts. In a new report, Forrester Research detailed a range of content marketing offerings, dividing the world into service- and software-based solutions. The report highlighted 15 agencies and 30 technology vendors, rating […]
The brand-agency relationship used to be relatively simple. True, brands would have multiple agencies – social, digital, media-buying, for instance – but most of the spend would focus on a single area, usually television. But as other digital channels become more important to consumers, brands are beginning to realize that stuffing too much money in […]
Video is a big part of AOL’s new plans to stage a “programmatic upfront” in the fall (AdExchanger story) and content discovery and distribution platform Taboola is likely to be a big part of that effort. The two companies signed a deal late last month that starts with AOL posts adding Taboola’s “recommendation matrix” of […]
