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»Reader’s Digest

Recipe Publishers Make Two Deals To Scoop Up Shopper Marketing Budgets

Recipe publishers have realized they can tap into shopper marketing budgets by making their recipes shoppable.  Matching brands and stores to relevant recipes requires technology, and the arms race is on. Meredith Digital on Monday acquired Grocery Server, which provides technology to make recipes shoppable. Separately, Reader’s Digest-owned Taste of Home, once a customer of... Continue reading »
by Sarah Sluis // July 13th, 2015 //
»
Reader’s Digest Association’s Move Beyond Standard Banners

When Rich Sutton became Reader’s Digest Association's CRO in January, his top priority was to extract more revenue from the advertisers accessing its audience of 53 million monthly uniques. “We’re moving to a mix that’s more video, native and high-impact, because those are the formats that are commanding the high CPMs,” Sutton said. “I’m not... Continue reading »
by Sarah Sluis // April 14th, 2015 //
»
 

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