• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Reader’s Digest

Trusted Media Brands CEO The Journey From Traditional Publisher To Digital-First Media Company

When Reader’s Digest Association rebranded to Trusted Media Brands in 2014, a reporter commented to CEO and president Bonnie Kintzer at the time that “it’s not a sexy name.” “And I said, ‘Thank you, we’re not a sexy company,” Kintzer jokes in this week’s episode of AdExchanger Talks. The rebrand, though, helped kickstart an era… Continue reading »
by Allison Schiff // December 23rd, 2020 //
»
Recipe Publishers Make Two Deals To Scoop Up Shopper Marketing Budgets

Recipe publishers have realized they can tap into shopper marketing budgets by making their recipes shoppable.  Matching brands and stores to relevant recipes requires technology, and the arms race is on. Meredith Digital on Monday acquired Grocery Server, which provides technology to make recipes shoppable. Separately, Reader’s Digest-owned Taste of Home, once a customer of… Continue reading »
by Sarah Sluis // July 13th, 2015 //
»
Reader’s Digest Association’s Move Beyond Standard Banners

When Rich Sutton became Reader’s Digest Association’s CRO in January, his top priority was to extract more revenue from the advertisers accessing its audience of 53 million monthly uniques. “We’re moving to a mix that’s more video, native and high-impact, because those are the formats that are commanding the high CPMs,” Sutton said. “I’m not… Continue reading »
by Sarah Sluis // April 14th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Losing Faith In Walled Gardens, Brands Test New Analytics
  • AppLovin Reveals Why It's Lovin’ Unity
  • Vizio’s Bet On Advertising And Data Is Paying Off At Last
  • The Big Story: Google’s Pain Is The Trade Desk’s Gain
  • Meta’s Automated Shopping Campaigns Are Out Of Beta
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved