The Wall Street Journal reported last year that Taboola was raising money with an eye toward a public offering, but Singolda shrugged off talk of IPOs.
“When it comes to IPO, we don’t rule out anything, but we chose to take a large private round,” he said.
Taboola is looking to new regions for growth, including Asia and Europe. Its product goals include better personalization on the publisher side.
“The next generation of personalization will be to learn about different contexts of consumption and create different experiences to best drive monetization,” Singolda said.
As the idea of native programmatic takes shape, Singolda said he is unsure whether Taboola will remain a closed ecosystem or open itself to demand from native-enabled DSPs. “We’re thinking about options,” he said.
Its acquisition of Perfect Market last year was designed to take a step in that direction, toward being a “real-time advertising platform,” Singolda said. “We think the more we invest in technology, the more revenue we’ll be able to drive.”
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