US Bank Is Using Synthetic Audiences To Generate Real Customer Insights
US Bank CMO Michael Lacorazza on the brand’s novel use of AI: Creating avatars of key target customers to capture insights and inform ad creative.
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For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox
In today’s newsletter: The internet doesn’t have enough data to train generative AI models; publisher squabbles over the Privacy Sandbox could delay cookie deprecation; and a federal privacy law is in the works.
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- American Privacy Rights Act
- Apple TV
- Bard
- Cathy McMorris Rodgers
- Google Chrome
- Google Translate
- House Energy and Commerce Committee
- IAB Tech Lab
- Maria Cantwell
- neal mohan
- OpenAI
- Paramount Global
- Privacy Sandbox
- Senate Commerce Committee
- Skydance Media
- Soros Fund
- synthetic data
- tumblr
- youtube
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Comic: Digital Twinsies
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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