Banner ads? More like background noise. Social display has become an attractive option for publishers trying to get around banner blindness, and there are now multiple startups on the market that help brands repurpose their social creative to run across the open web. Growth in the sector is catching the attention of investment firms. On […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GAID-night, Sweet Prince Hear that? It’s the sound of Google getting ready to drop the other shoe. Bloomberg reports that Google is thinking about implementing privacy controls on Android similar to the ones that Apple is close to rolling out on iOS 14. Google […]
NBCUniversal and Twitter announced a new global partnership on Monday that will make it easier for marketers to reach global audiences by expanding worldwide social inventory and integrating premium content into trending conversations. The multi-year deal expands a national partnership that began in 2013 and will deliver NBCU’s premium digital content to Twitter, allowing marketers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it can spread like one. Election fraud paranoia, hate speech and online conspiracy theories were all roiling in the overheated atmosphere that contributed to the Jan. 6 siege of the US Capitol. And advertisers don’t want […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Built On Sand? The UK’s Competition and Markets Authority (CMA) is launching an investigation into Google’s plan to phase out third-party cookies in Chrome, CNBC reports. The CMA says it’s received several complaints about how Google’s Privacy Sandbox proposals will impact competition. One of […]
Wyclef Jean has seen up close the devastation that the COVID-19 pandemic has had on Black-owned businesses. The three-time Grammy Award–winning musician and founding member of acclaimed hip-hop group the Fugees said that his friends, Medjine and John “Jube” Altino, struggled to keep their business, Vibez Juice & Vegan Cafe in Jersey City, NJ afloat. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Halves Not Apple is about to make a lot of smaller developers happy. Starting next year, Apple will lower its commission from 30% to 15% on sales for developers that generate less than $1 million in revenue through the App Store, including on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarningMedia After a second spate of layoffs at WarnerMedia on Tuesday, which hit between 5% to 7% of its 25,000 employees, CEO Jason Kilar addressed the company’s future during a town hall meeting. As per Business Insider, Kilar said that the “painful” cuts were […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s All About Trust The political and cultural divide in the United States was starkly visible during the 2020 election – especially as the results rolled in last week. President-elect Joe Biden has pledged to be a “healer in chief.” But as Campaign US […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook Unfriend How at-risk is Facebook, really, from the flurry of brands suspending ad campaigns? Facebook has weathered worse. Its market cap plummeted $43 billion in one day in 2018, after reports of the Cambridge Analytica data violations, but bounced back within two […]
Though new to advertising, the video app TikTok is learning from competitors’ mistakes to forge strong relationships with buyers and to build a clear sales pitch. Unlike Facebook, Instagram, YouTube and Snap, which focused on audience growth over advertising opportunities at first, TikTok understood early on how to successfully work with media buyers. Facebook and […]
TikTok isn’t developed enough yet to be a fully-fledged contender for ad dollars, but it’s growing like #area51, and advertisers have finally noticed the short-form video app. Roughly 60% of the app’s 26.5 million monthly active users in the US are between 16 and 24, according to a TikTok pitch deck circulated to US ad […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Digital-native publishers sailed against strong headwinds in 2018, as continual shifts in the business model forced budget cuts, downsizing, “pivots to video” and more hurdles to […]
This is the second installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read the first PII interview with Nazanin Jazayeri. As associate director of social experience and custom product at Publicis’ Mediavest | Spark, Andrew Klein loves discovering new technologies and platforms. That wasn’t how […]
The National Collegiate Athletic Association (NCAA) has no trouble getting people interested in March Madness, when the fans are rabid. It’s the rest of the year that poses a challenge. “The hardest thing is that we have a brand everyone wants to be a part of – but only at the end,” said Chris Dion, the […]
IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest influencers aren’t celebs with millions of followers, but music fans who write quality social media posts, said Chris Williams, iHeartMedia’s chief product officer. “If you can find the five or six Justin Bieber […]
Turner-owned Bleacher Report is going all-in on social platforms because the chance to set roots in social broadcasting before ESPN does, whether or not reliable platform monetization is a mirage, is too tempting to ignore. Bleacher Report’s future success will “key off our ability to leverage the social graph,” said Rich Calacci, Bleacher Report’s CRO […]
Affinity Answers, founded under the name Colligent in 2005, has spent a decade building a new metric for brand success. The data measurement company processes the social information of more than 400 million users per day to identify mutual affinities between brands and publishers that help them uncover, target and monetize untapped audiences. The company […]
Brands know the importance of images or videos uploaded by fans and customers on social media. But for many, it’s like dying of thirst surrounded by the ocean. Relevant content might exist on Instagram and Twitter, but it’s meaningless without a filter – that is, if a poster doesn’t tag or mention your business. Even […]
The vodka market is as crowded as a downtown bar on a Saturday night – and Stolichnaya is looking to differentiate. That’s where the millennial male – a social animal – enters the picture. “Our key target is millennial men, ages 25 to 35,” Stoli brand director Sarah Gorvitz told AdExchanger. “We call them ‘authentic experiencers.’” For […]
A few years ago, pancake purveyor IHOP was doing more push than pull. “We typically did what many clients do – we pushed a lot of information,” said Kirk Thompson, IHOP’s VP of marketing, speaking at the Ad Club of NY’s MeasurementNOW conference in New York City on Thursday. “We knew a lot about [our […]
What’s the hottest new digital toy? If you’re Facebook and Twitter, it’s the buy button. To recap: Facebook published a blog post explaining its experimentation with a buy button – currently with select small and medium-sized businesses – with which users can purchase goods directly through the Facebook platform. This announcement followed Twitter’s own dalliance with […]
The proliferation of customer relationship management (CRM) platforms and marketing automation platforms has allowed business-to-business (B2B) marketers to focus higher up the sales funnel and seek out vendors to automate lead gathering. At the same time, the growth of social media has provided a wealth of data on potential customers. It’s led some marketers to […]
Are Twitter and Pinterest on their way out and is there room for other social networks? These were among the topics that advertising and marketing executives tackled on a panel discussion on day two of Ad Age’s Digital Conference. The panelists included Bob Lord, CEO of AOL Platforms; Scott Galloway of L2ThinkTank; Kelly Mooney, CEO […]
During Yahoo’s Q4 2013 earnings call Wednesday, CEO Marissa Mayer said the company intended to focus next year on mobile, social, video and native, and explained why former COO Henrique de Castro will not be replaced. Display advertising, excluding traffic acquisition costs, was $491 million, down 6% compared to $520 million for Q4 of 2012. […]
If you’ve ever seen an online meme or a viral image (and these days who hasn’t?), chances are you either viewed it through the photo-sharing service Imgur (pronounced “imager”), or it was uploaded there first. Founded in 2009 by then-Ohio University computer science student Alan Schaaf, Imgur has seen its financial support structure evolve from […]
Since Russ Fradin initiated Dynamic Signal following the $300 million acquisition of his previous startup, Adify by Cox Enterprises (which Cox has since shuttered), he has transitioned away from paid media and helps brands tap customers’ social media influence. The idea behind Dynamic Signal is to simplify the process by which passionate customers can advocate brands […]
As brand marketers demand increasingly sophisticated tools to quantify the value of social media campaigns and improve performance, social analytics provider Socialbakers finds itself reaping the benefits. Headquartered in Prague with offices in New York, London and other cities, Socialbakers’s client roster includes Samsung, LVMH, Discovery and Disney. It acquired two thousand clients within a […]
A new report from Neustar’s Aggregate Knowledge notes the strong performance of advertising in social channels in terms of reach (58% better than exchanges) and the ability to deliver more high-quality buyers than ad portals, networks and exchanges. According to Aggregate Knowledge President Rob Gatto, this portends a shift in the role of social advertising […]
Scale continues to be one of the most challenging aspects of native advertising, and a growing number of companies are working to solve it. As advertisers look for solutions, a number of trends are beginning to emerge, according to a new report from the research firm Altimeter Group. “We’re seeing two fundamental ways that the […]
