2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
Tagged in:
- Activision Blizzard
- Anzu
- attention metrics
- Call of Duty
- contextual targeting
- Data Clean Rooms
- featured
- Frameplay
- ftc
- IAB
- in-game advertising
- Itamar Benedy
- Jonathon Troughton
- media quality measurement
- microsoft
- mobile gaming
- MRC
- Overwolf
- PlayStation
- Roblox
- Shahar Sorek
- Sony
- the trade desk
- third-party cookies
- Xandr
- Xbox