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»self-service

VidMob Rolls Out A Self-Serve Campaign Manager For Snap Ads

Snapchat is settling into ad tech, and so are its partners. Video production and editing startup VidMob, one of five Creative API partners that Snapchat announced in late January, launched a self-serve platform on Thursday that lets advertisers and publishers create, manage and buy Snap Ads within a single interface. The platform combines Snapchat’s recently released... Continue reading »
by Allison Schiff // February 23rd, 2017 //
»
ReachLocal Trades For the Long Tail

Today's ClickZ has a story on a new company, ReachLocal, started by former executives at skill-based gaming company, WorldWinner. ReachLocal offers local advertisers a "display ad and retargeting offering" with media purchased through Google, Yahoo! and RightMedia Exchange. CEO Zorik Gordon suggests that they want the fat end of the local advertiser pie which means... Continue reading »
by AdExchanger // February 19th, 2009 //
»

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