Paramount Plus

Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Paramount Global saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last year’s Q1 – which just so happens to be when CBS hosted the 2024 Super Bowl broadcast. 

Woe is linear. Paramount is writing down its cable TV business by $6 billion and laying off 15% of its US workforce in advance of the Skydance merger.

Why are there so many loss-leading streaming services? Blame it on Bob Iger, says LightShed’s Rich Greenfield.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …     

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of Paramount Importance ​​ViacomCBS became “Paramount” on Wednesday, elevating the name of its core streaming service. Paramount Plus is not even a year old yet (it turns one in March), but its subscriber base totals 32.8 million. The broadcaster netted 9.4 million total new […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming Up-Stream Wall Street is coming around to streaming revenue as a long-term priority. Or, rather, as a source of heavy immediate investment. ViacomCBS has done well enough out of the gate with its Paramount+ streaming service to inspire Wells Fargo to “move from […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. The idea is to crack into the $16.4 billion that small and medium-sized businesses spend […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzKill As he prepares to take his company public via SPAC, BuzzFeed CEO Jonah Peretti has made concessions to irate shareholder NBCUniversal that could put him in the hot seat, according to The Wall Street Journal. To summarize: NBCU stands to lose money in […]

The arms race to acquire subscribers for streaming services is well underway. ViacomCBS’s total streaming subscribers jumped 6.5 million, for a total of 42 million subscribers across Pluto TV, Showtime OTT, BET Plus and Paramount Plus, which launched an ad-supported version in June. ViacomCBS has a goal of reaching 65 million to 75 million global […]

After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left. This spike in digital video deals, along with a post-pandemic decrease in viewership, could make it difficult for advertisers to access programmatic inventory in the fourth quarter of 2021 and beyond, according to agency and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Ads Paramount Plus rolled out its ad-supported version on Monday at $4.99 per month for those consumers who don’t feel like shelling out $9.99 for the commercial-free plan. The new AVOD offering is slightly cheaper than the $5.99 option that was part of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mountain Of Money When ViacomCBS promoted Paramount Plus ahead of its launch, subscribers were promised “a mountain of entertainment.” And the company is continuing to put a mountain of money behind that tagline. The company said Monday that it’s looking to raise $3 billion […]

EDO expanded its Ad EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Edward Norton in 2015, uses data science and machine learning to measure how TV ads drive […]

A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of CBS Entertainment Group, noted that NFL football in particular will be fundamental to the platform’s growth.  “It drives more subscriptions than any other program, and significant engagement too,” Cheeks said during the company’s Feb. 24 […]

ViacomCBS attempted to set itself apart in the streaming wars during a three-hour virtual investor event on Wednesday ahead of the launch of Paramount Plus next week. The company is making a deep push into an already crowded streaming space with Paramount Plus while also bolstering its AVOD Pluto TV service, as it looks to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Crew With Biden in the White House, the Federal Trade Commissions and the Federal Communications Commission are playing the usual game of musical chairs triggered by a new administration. The Republican heads of both agencies – Ajit Pai at the FCC and Joe […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sand An alliance of digital marketing companies filed a complaint with the UK’s competition authority on Monday calling for the regulator to block Google from implementing the technologies within the Chrome Privacy Sandbox. The sandbox houses Google’s proposals for third-party […]