OpenAI

Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate.

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?

Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.

While Reddit had plenty to crow about on the advertising front, it was less sanguine about the rise of generative AI search, which CEO Steve Huffman said is “not a traffic driver today.”

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on?

Apparently, we’re in for a hardware revolution; advertisers don’t know what to expect from the US’s new version of TikTok; and live sports should take better advantage of ad opportunities.

Walmart’s AI shopping deal with ChatGPT might ding its retail media biz; the MRC shares updates on which platforms won and lost accreditation; and kids’ sports streaming is becoming a real media channel.

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.