AI Is Evolving Faster Than Expected – But Still Can’t Be Rushed
Trevor Carr, newly appointed Head of CSA, North America at Havas, discusses data and tech consulting and AI trends.
Trevor Carr, newly appointed Head of CSA, North America at Havas, discusses data and tech consulting and AI trends.
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … Click here to see what inspired this week’s comic!
AI marketing company Cognitiv updated its contextual targeting tool, ContextGPT, to provide brands with more relevant and nuanced content.
Publishers like News Corp are walking a fine line—suing AI companies for scraping their work while cutting multimillion‑dollar licensing deals with others.
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
Web publishers are seeing revenue and traffic evaporate thanks to AI searches; LG Ads is finally preparing to go public; and women’s dating safety app Tea has some shady marketing practices.
Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again.
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
Amazon locked in two more publishers for its AI shopping engine; AI companies are working on web browsers now; and platforms have a hard time telling AI from reality.
Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI companies consider creator micropayments.