OpenAI

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

OpenAI launched ads this week, making ChatGPT the newest canvas for advertising. But not before its biggest competitor, Anthropic, lambasted the decision in a Super Bowl ad.

For brands, this opens a new lever beyond impressions. For publishers, this is a business problem, as their first-party data and on-site inventory could become less valuable for targeting.

TikTok may be doubling down (again) on Shop; bots are scraping content they’re banned from; and Walmart is allegedly selling counterfeit products.

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday, from Anthropic and OpenAI to Salesforce and Meta.

ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC’s investigation into media credibility groups continues.

Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized.

It’s hard to break into the ad platform big leagues; AI platforms debate the value of ads; and vibe coding isn’t all it’s cracked up to be.

Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription and advertising revenue.

Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.

ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

Everyone has an opinion on OpenAI’s revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount.

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get to grading their own homework.

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be.

Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.

Ring In The New Year The “everything is an ad network” trend will live forever.  There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […]

ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer protection act.

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Anthropic’s AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for in-game ads – and concerns.

Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.

Google’s AI browser opens relevant tabs for you; Disney-owned characters are now featured on Sora; and Google’s AI Max for Search gets lackluster feedback.

Instacart tried dynamic pricing for groceries; AI companies aim for an open-source agentic AI standard; and Tinder digs into users’ camera rolls for data.

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

Newsweek launches an AI-powered homepage to offset traffic losses from AI search; OpenAI pulls an emergency pivot back to focusing on ChatGPT; and copycats dilute the impact of Spotify Wrapped.

Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads.

Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate.

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?

Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.