nielsen

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,

First, the VAB clashes with Nielsen over Big Data, and Pinterest teams up with tvScientific. Plus, Google Ad Manager rolls out major EU changes, from ditching Unified Pricing Rules to deeper data sharing with publishers.

Let’s close out the year with a roundup of the most impactful CTV stories of the year, from Netflix’s ad surge to Nielsen’s measurement missteps.

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product.

The real risk isn’t in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading conclusions from bad measurement.

Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren’t sold on virtual influencers.

HyphaMetrics had barely taken its first steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for HyphaMetrics), CEO Joanna Drews is more than ready to get the company moving forward again.

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

Late last week, a federal jury in Delaware found in favor of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents.

Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.