nielsen

Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and definitely better than linear).

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hot For Hulu Comcast is preparing to sell its 33% stake of Hulu to Disney. Disney CEO Bob Iger told investors last week that Comcast and Disney were in talks about Hulu’s fate. On Tuesday, Comcast CEO Brian Roberts confirmed “it’s more likely […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “The DDL Difference” The TV industry says addressability is the future. But there’s more to the picture. This upfront season, Warner Bros. Discovery is combining its addressable and data-driven linear (DDL) tech stacks. These offerings were previously separate prior to the merge of […]

Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Browser Bowsers A decades-long truce among browser operators – Apple Safari, Microsoft Edge and Google Chrome – is dissolving as Google and Microsoft militarize their platform borderlands. Last year, Google introduced a one-click button for Windows devices that set Chrome as the […]

The most interesting nuggets coming out of the NewFronts presentations this week are candid moments that reflect the debate raging between broadcasters, ad buyers and alternative measurement providers looking to dethrone Nielsen.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currency Contest Can the TV industry’s currency debate get any hotter? (For something so in the weeds, that is.) Guess so. Nielsen has formally repudiated the broadcaster-backed joint industry committee’s (JIC) video standards agreement. In a letter to OpenAP, the data vendor behind […]

After a 19-month suspension, MRC’s decision this week to reinstate Nielsen’s national TV audience-measurement service couldn’t have come at a better time. However, it’s important to note, that accreditation only applies to national TV services and there are still several other Nielsen products without accreditation.

The MRC reinstating its accreditation of Nielsen’s national ratings might improve the measurement giant’s standing in the TV currency race.

Nielsen has re-earned its accreditation from the Media Rating Council for national TV ratings. But will Nielsen be able to regain the industry’s trust before it’s too late?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tubi Or Not Tubi Fox-owned Tubi recently made its first ping on Nielsen’s radar with 1% of US TV viewership – just in time for Tubi’s first-ever advertiser conference ahead of upfront season on Thursday, where it showcased glitzy new data partnerships. And […]

This year, Nielsen plans to start filtering big data into its TV currency – including ACR.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Fund At All After luring influencers with massive creator funds, social media companies are reverting back to an advertising revenue-share model to compensate creators. Meta will put its Reels Play bonus program for US Instagram users on hold, and Facebook is dropping […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shop ’Til You Drop Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports. The feature had been available since 2020 and was part of Meta’s overall push into more direct payments after […]

To create the caliber of inclusive cross-platform measurement that it aspires to – the Jont Industry Committee must broaden its horizons.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Sorcery Is This The CNIL, France’s data protection authority, has been busy lately. The agency fined TikTok earlier this week, Apple a week before that and, on Tuesday, decided a case that could have important ramifications for ad tracking on iOS. What’s […]

National broadcasters, including Warner Bros. Discovery, Fox and NBCU, are forming a joint industry committee to create a standard for multiple cross-platform video currencies in time for the 2024 upfronts. Notably absent from that initial list: Nielsen.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shake-Up At Nielsen Nielsen just can’t catch a break. First, Nielsen lost its MRC accreditation. Now the company is undergoing a massive reorg – and some industry folks are worried Nielsen might miss a very important deadline. Nielsen’s revamped measurement platform, Nielsen ONE, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing The Game Amazon took its first real step into linear TV broadcast territory in September when it streamed its first live NFL game only carried on Amazon Prime, not a TV network. And, of course, Amazon is already feuding with Nielsen.   There’s […]

The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years ahead, they won’t – by themselves – provide the media industry with an accurate view of who’s using them, writes Jonathan Wells, SVP of data science at Nielsen.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OneView, Meet ONE AdExchanger has previously referred to Roku and Nielsen’s relationship as a “strategic accord.”   Roku was the first streaming media platform to use Nielsen ratings and has delivered semi-annual doses of good PR to Nielsen during a dismal streak. And when […]

Streaming has a Hispanic underrepresentation problem. Hispanic Americans account for nearly 20% of the US population, but Latino actors were cast in only 5.5% of the roles in digital programming during the 2019-2020 broadcast season. The representation gap is even wider in streaming TV than it is in broadcast, where Latino actors accounted for 6.3% of all roles.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leaked Sneak Peek The TV industry waits with bated breath for Netflix’s and Disney’s ad-supported tiers to face off in 2023. In the meantime, Disney’s plans got leaked to Insider. Disney is pushing hard to promote its streaming inventory to advertisers before ads […]

Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns in response to shifting consumer behavior, as well as pivoting to keep up with the latest evolutions in ad tech.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising?  The group had painful layoffs this summer and has fallen behind rivals, Insider reports.  Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Scoreboard Ad tech is revisiting panels. In some cases, that also means revisiting Nielsen. Amazon Prime, which has exclusive airing rights to the NFL’s “Thursday Night Football,” signed a three-year deal with Nielsen on Tuesday to do audience measurement for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was its highest-grossing since Comcast acquired the programmer in 2013.  Unsurprisingly, streaming media helped break the record. Of NBCU’s $7 billion in ad commitments, per a release, $1 billion is earmarked for its AVOD service Peacock […]

You’d be forgiven for thinking of the Video Advertising Bureau as a professional thorn in Nielsen’s side. The TV ad industry trade org is largely responsible for the chain of events that led to Nielsen losing its MRC accreditations last year. But “this isn’t personal,” says VAB CEO Sean Cunningham on this week’s episode. “I don’t know that anyone’s rooting harder than we are for [Nielsen] to get it right.”

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I See You … Tube DoubleVerify has gained MRC accreditation as a third-party measurement provider of viewability reporting on YouTube.  Specifically, the seal covers DoubleVerify’s access to YouTube site and in-app page-level information via Ads Data Hub, the cloud service that houses Google’s […]