netflix

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view.  Today’s column is by Mike Zeman, director of North American digital marketing at Netflix. Numerous studies have outlined the importance of impactful creative in successful advertising campaigns. Many have shown that creative variables, such as messaging, formats and aesthetics, account for […]

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view.  Today’s column is by Mike Zeman, director of North American digital marketing at Netflix. It comes as a surprise to most publishers, ad-tech firms and other marketers I speak to that Netflix operates its own internal programmatic trading desk. In other […]