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»mike zeman

Programmatic Trailblazer Mike Zeman Jumps From Netflix To Intuit

Intuit has hired Mike Zeman, an architect of Netflix’s programmatic trading desk, to help grow its Mint personal finance brand. Zeman will serve as director of marketing and business development for Intuit’s Consumer Ecosystem Group, reporting to SVP Albert Ko. During his three years at Netflix, Zeman led digital marketing during a period of dramatic… Continue reading »
by Zach Rodgers // April 28th, 2016 //
»
Publishers: Stop Refusing Our Money

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view.  Today’s column is by Mike Zeman, director of global programmatic marketing at Netflix. Imagine you’ve walked into a convenience store to buy some milk. The cashier says, “That’ll be $5.” You hand him a $5 bill, only to be told, “I’m… Continue reading »
by AdExchanger // September 17th, 2015 //
»
It’s Time To Fix Programmatic Creative

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view.  Today’s column is by Mike Zeman, director of North American digital marketing at Netflix. Numerous studies have outlined the importance of impactful creative in successful advertising campaigns. Many have shown that creative variables, such as messaging, formats and aesthetics, account for… Continue reading »
by AdExchanger // February 7th, 2014 //
»
So You Want To Build An In-House Trading Desk?

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view.  Today’s column is by Mike Zeman, director of North American digital marketing at Netflix. It comes as a surprise to most publishers, ad-tech firms and other marketers I speak to that Netflix operates its own internal programmatic trading desk. In other… Continue reading »
by AdExchanger // January 24th, 2014 //
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