• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»mike zeman

Programmatic Trailblazer Mike Zeman Jumps From Netflix To Intuit

Intuit has hired Mike Zeman, an architect of Netflix’s programmatic trading desk, to help grow its Mint personal finance brand. Zeman will serve as director of marketing and business development for Intuit’s Consumer Ecosystem Group, reporting to SVP Albert Ko. During his three years at Netflix, Zeman led digital marketing during a period of dramatic… Continue reading »

by Zach Rodgers // April 28th, 2016 //
»
Publishers: Stop Refusing Our Money

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view.  Today’s column is by Mike Zeman, director of global programmatic marketing at Netflix. Imagine you’ve walked into a convenience store to buy some milk. The cashier says, “That’ll be $5.” You hand him a $5 bill, only to be told, “I’m… Continue reading »

by AdExchanger // September 17th, 2015 //
»
It’s Time To Fix Programmatic Creative

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view.  Today’s column is by Mike Zeman, director of North American digital marketing at Netflix. Numerous studies have outlined the importance of impactful creative in successful advertising campaigns. Many have shown that creative variables, such as messaging, formats and aesthetics, account for… Continue reading »

by AdExchanger // February 7th, 2014 //
»
So You Want To Build An In-House Trading Desk?

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view.  Today’s column is by Mike Zeman, director of North American digital marketing at Netflix. It comes as a surprise to most publishers, ad-tech firms and other marketers I speak to that Netflix operates its own internal programmatic trading desk. In other… Continue reading »

by AdExchanger // January 24th, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Criteo Expects Sanction For Undisclosed GDPR Violation
  • Why Would Apple’s ‘iDSP’ Succeed When iAd Failed?
  • Will Apple Be The New Ad Tech Challenger?
  • IBM Sets Its Sights On Cookieless Retargeting
  • Streaming Wars Continue: HBO Max Axes Original Content To Curb Its Losses
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved