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»Omni Digital

Inside Google’s Quest To Measure Conversions

Google’s Paul Pellman will speak at AdExchanger's Omni.Digital conference in Chicago on September 8. Since Google acquired attribution company Adometry two years ago, it has sought to bridge the measurement gap between mobile, offline and digital conversions. Adometry gained more interoperability with other Google media and measurement products in March, when it was assimilated into Google’s new six-product... Continue reading »
by Kelly Liyakasa // August 10th, 2016 //
»
How The Tile Shop Uses Data To Design An Omnichannel Marketing Strategy

Mary Hennen will speak at AdExchanger's Omni.Digital conference in Chicago on September 8. At home design retailer The Tile Shop, “The very foundation of everything we’ve done is understand who our customers are, and who they’re not,” said Mary Hennen, VP of marketing and ecommerce. Minneapolis-based The Tile Shop has 117 locations in 31 states, and first-party data is... Continue reading »
by Alison Weissbrot // August 2nd, 2016 //
»
Media Fragmentation Should Be On Every Marketer’s Mind

The director of ad technology for Netflix, Tony Ralph, and director of marketing for Abe’s Market, Michelle Goldstein, will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. Cross-channel attribution will be one topic discussed at the conference. As Netflix’s director of... Continue reading »
by Kelly Liyakasa // August 21st, 2015 //
»

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