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»tony ralph

How Can Brands ‘Converge’ Ad Tech And Mar Tech?

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Tony Ralph, director of data and marketing technology at Intuit QuickBooks. With at least one notable exception, nearly all researchers predict the inevitable convergence of the mar tech and ad tech ecosystems. Predictions aside, as a... Continue reading »

by AdExchanger // February 5th, 2018 //
»
To Build Or Buy An In-House Programmatic Stack? Do Both

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is by Tony Ralph, director of advertising technology at Netflix. Over the last year, I’ve spoken with at least a dozen representatives from brands both large and small that are looking for advice on first steps as they consider... Continue reading »

by AdExchanger // April 9th, 2015 //
»
 

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