Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Down With CDP? Microsoft is throwing its hat in the CDP ring (that ring’s getting pretty crowded) with the launch of Dynamics 365 Customer Insight, a cloud-based data and customer identity portability service. Data analysts and marketers are the obvious targets for a […]
Microsoft is planning to apply the California Consumer Privacy Act (CCPA) across the entirety of its business and customer base in the United States. Why? Because Congress can’t get its act together (literally). In a blog post on Monday, Microsoft decried the fact that there’s been no serious movement to draft bipartisan federal privacy legislation. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Good Job LinkedIn is growing like gangbusters. The Microsoft-owned job platform saw “record levels of engagement” this quarter, CEO Satya Nadella told investors during the company’s earnings call this week. Read the transcript. Microsoft reported a 25% YoY revenue increase for LinkedIn, but didn’t […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, product veteran Bridget Bidlack tackles big questions: Is ad tech mature? How do creative types tap into programmatic? And is the industry moving fast enough on gender equality? On the maturity of ad tech, the SVP of product at […]
Google is still by far the dominant player in search advertising, but Amazon is quickly stealing share as it grows in the number two spot. Amazon’s search business will grow 30% in 2019 to $7 billion, making up 13% of the total US search market, according to a forecast released Tuesday by eMarketer. That’s peanuts […]
You can subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you get your podcasts. LiveRamp is by far the most widely used platform for first-party data onboarding and identity resolution. This week on the podcast, its gregarious CEO Scott Howe talks about the company’s wild ride – from private concern to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rerouting Traffic Google plans to use a new internet protocol (DNS over TLS) to improve security in its Chrome browser, and internet service providers are worried. Specifically, they fear Google’s shift to a new standard could change the competitive landscape in Google’s favor. “They […]
Microsoft is enabling two types of audience targeting to improve search ad performance, which it built to bring its ad offering to parity with Google Ads. Brands can target search ads based on products the person has viewed; and they can target Microsoft audiences similar to their own customers. Both products are still in open […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. European Conflict Google has shuttered Adobe DSP’s access to the Google Ad Manager ad exchange in Europe, citing malware fears. “There are concerns that Adobe’s DSP was recently identified as a tool used to help spread a notorious form of malvertising known as eGobbler,” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open The Gates New Media Investment Group will buy Gannett in a deal valued at $1.4 billion. The deal is expected to close by the end of 2019. New Media is a holding company that operates 154 daily local papers across 39 states, with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Is Fine Looks like Facebook was prescient in setting aside billions in anticipation of a $3 billion to $5 billion FTC fine. The FTC reportedly approved a $5 billion fine against the social networking giant on Friday. If the fine is approved by […]
On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a B2B social network want with a probabilistic cross-device vendor? The deal creates potential for LinkedIn’s marketing products that go beyond Drawbridge’s existing technology assets. If LinkedIn wanted access to an identity graph, it could have […]
What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas and LiveRail acquisitions? What if YouTube had stayed independent? In this episode, Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to a […]
It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science. In the wake of the acquisition, the company appointed a new CEO, Lisa Utzschneider, to lead the company. In this episode, Utzschneider discusses her 20 years in senior revenue roles at Microsoft, Amazon and Yahoo, […]
24 Hour Fitness is trying to transform into a brand that customers will consider even outside of the gym. “The goal is to keep people engaged with fitness and to be this companion along their fitness journey,” said CMO Tom Lapcevic. “That’s where digital really enters the picture. We now have the ability to provide […]
Microsoft is looking to claim itself a spot beside the top dogs competing on the video and cloud front. It says data is the differentiator. “Unlike other providers who use your data to sell groceries or other services that compete [with your business], your data belongs to you,” Martin Wahl, principal program manager for Microsoft, […]
Microsoft is beta testing a feature on its Bing search engine called Custom Audiences. It is designed to improve targeting by letting advertisers upload first-party files like CRM, purchase history and subscription data. If advertisers want to participate in the beta test, which has been underway for several months, advertisers must upload their data via […]
Marketing may be a trillion-dollar industry, but its supply chain needs a makeover, says Microsoft’s CMO. “What makes marketing such a unique case is that the labor component is much higher than any other industry,” said CMO Grad Conn. “I think there’s a lot of opportunity to optimize the way we’re working in marketing and […]
This is the second of three stories in a mini-series on how artificial intelligence is affecting the work that agencies do. The next installment will publish on Friday. Read the first story about Xaxis. As marketer interest in artificial Intelligence (AI) grows, Publicis.Sapient sees opportunity to provide guidance. It has a dedicated unit that provides AI-related advice […]
Rik van der Kooi, corporate VP of Microsoft advertising sales and marketing, will take the stage Jan. 19 to share Microsoft’s full vision for the future at Industry Preview in New York City. Microsoft is betting on “screenless advertising.” As voice-activated personal assistants like Cortana improve, consumers will use them not only for information, but to buy […]
Microsoft underwent big shifts in its platforms and ads business in the last year, first when it shook up its sales structure by outsourcing its direct order business to AOL and again, when it dropped $26.2 billion on LinkedIn. And now, Microsoft is eyeing artificial intelligence. It recently bought messaging app developer Wand Labs to beta test intelligent chat […]
LinkedIn is launching more programmatic buying access to its historically walled arsenal of B2B inventory, just two weeks after Microsoft acquired it. Tuesday’s launch of programmatic display opens RTB access to all major demand side platforms and agency trading desks. Advertisers can either buy LinkedIn display ad inventory via the open exchange or through LinkedIn Private Auctions. The […]
Microsoft and LinkedIn both have advertising businesses. But Microsoft’s $26.2 billion acquisition of LinkedIn wasn’t about advertising. At least, that’s not the main reason. “It’s less about ad tech and more about mar tech,” said William Furlong, a former Bizo executive and current adviser and consultant. Forrester VP and principal analyst Melissa Parrish agreed. While […]
Updated with details from the Microsoft/LinkedIn investor call. Microsoft’s surprise $26.2 billion deal to acquire LinkedIn, among the largest digital technology acquisitions ever if it goes through, has the potential to transform the competitive dynamics in the CRM software industry. It also holds the promise of rebirth for Microsoft’s moribund, outsourced digital advertising business, via […]
Susan Athey will speak at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco on April 14. Academia has a unique role to play in supporting the digital economy, as its members bring a completely different perspective to studying ad auctions. The academic underpinning of ad auctions isn’t new – Hal Varian, Google chief economist and early AdWords designer, […]
Microsoft’s ad offering is getting a facelift with the addition of premium ad formats from AOL, beginning first with its MSN.com property. MSN will get access to five new ad types, including adaptive mobile units such as AOL’s Devil Full Page Flex. It’s the first major ad update for the company since Microsoft transferred its […]
Rocket Fuel is speeding up the rollout of its device graph. Starting in Q1, the programmatic platform company will make cross-device targeting the default mode for marketer and agency clients of its self-serve DSP. Those customers include Microsoft, which does its own US digital ad buying in-house. Microsoft’s top B2B marketing exec in the US, […]
If ad tech is a dinner party, someone forgot to invite the creative – or, at least, that’s what it can often feels like to the marketers and agencies tasked with creative production and testing. “I’ve been on the agency side and now I’m on the marketing side, and through both of those lenses I’ve […]
When AOL agreed in June to bring Microsoft’s sales organization into AOL, nearly doubling the amount of front-line salespeople to a total of 1,000, head of sales Jim Norton saw an opportunity. AOL knew there were a number of ways it could improve its sales force to better align with the organization’s structure: custom solutions […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Maroon, a targeting and programmatic sales specialist at Microsoft. After my freshman year of college, I took a short leave from school and moved to Central America. I had taken Spanish courses for […]
