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Linda Villani

  • Publishers

    How The Daily Mail’s Direct Sales Efforts Boost Advertiser Trust In Its Programmatic Business

    BY Anthony Vargas// August 26th, 2024

    The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media.

    Tagged in:
    • alternative ID
    • brand safety
    • Chrome privacy sandbox
    • content taxonomy
    • contextual targeting
    • direct sales
    • DMP
    • first-party data
    • Google Chrome
    • Hannah Buitekant
    • IAB Tech Lab
    • instream video
    • keyword blocklists
    • Linda Villani
    • Mail Metro Media
    • MailOnline
    • Permutive
    • PMP
    • programmatic guaranteed
    • Safari
    • seller-defined audiences
    • sentiment analysis
    • The Daily Mail
    • The Mail on Sunday
    • the new york times
    • third-party cookie deprecation
    • TikTok
    • youtube

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