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»Kepler Group

Kepler Group Acquired By Marketing Collective Kyu

Kepler Group, a New York-based agency focused on programmatic, media activation and CRM, revealed Wednesday it has been acquired by kyu, a collective of marketing, consulting and design companies. Terms of the deal were not disclosed. kyu operates under Hakuhodo DY holdings, one of Japan’s largest marketing holding companies behind Dentsu. While kyu’s agencies, which... Continue reading »
by Alison Weissbrot // April 4th, 2018 //
»
The Top 10 Programmatic Agencies

  By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their... Continue reading »
by AdExchanger // December 11th, 2017 //
»
Kepler Group Wants To Make Granular Targeting As Simple And Efficient As Possible

Here’s the crisis in the agency world, as Kepler Group CEO Rick Greenberg sees it: “Digital media is still run in an oversimplified fashion.” Agencies often don’t take full advantage of their ad tech because the targeting for their campaigns isn’t granular enough, Greenberg said. “When you aggregate too many targeting variables, it’s really hard... Continue reading »
by Alison Weissbrot // May 18th, 2017 //
»
Kepler Employees Learn What Their Parents Really Think Of Their Digital Marketing Careers

The stereotype of parents being behind the times didn't hold true at “Take Your Parents To Work Day,” an event held in New York on Thursday at data-driven agency Kepler. The program explained to parents how their kids plan targeted advertising campaigns. It also gave parents a better idea about just why that pair of... Continue reading »
by Sarah Sluis // September 14th, 2015 //
»
Why Programmatic Is A Cyborg

The term “programmatic” is contentious even among its faithful adherents. Not only does it inadequately describe a range of ad-buying activities, it also implies that everything is done automatically, as if robots are replacing a human sales staff. But a panel during the Premium Programmatic 360 summit (presented by Sonobi and MediaMath) held Wednesday in... Continue reading »
by Ryan Joe // March 13th, 2014 //
»
Agency Holding Company Of The Future? Check Out The MediaMath Family Tree

Last year MediaMath Sales VP Charles Cantu approached his CEO, Joe Zawadzki, to give his notice. He had gotten a competitive job offer that included a major pay raise and the opportunity to manage a team. Zawadzki asked him, "What do you want to do after this?" Cantu replied, "I want to run my own... Continue reading »
by Zach Rodgers // August 1st, 2013 //
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Kepler Group Has Doubled Clients One Year After Spinoff From MediaMath

It's been a little more than a year since Kepler Group was spun off (see AdExchanger's Q&A) from MediaMath, where it had previously been the direct-to-client professional services group. So how's it going for the world's first independent agency to be incubated within a demand-side platform? Not bad at all. Kepler is hiring up and... Continue reading »
by Zach Rodgers // June 18th, 2013 //
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