Horizon Media

If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.

What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday.

Delivery apps are launching social networks now; Google is the latest Big Tech company to write a huge check to Trump; and ad agencies of all sizes apparently aren’t big enough.

As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. “Bigger is not always better,” Lord says.

ADT tracks a bespoke metric called “marketing cost per installation” that measures the impact of media on what ADT cares most about: the roughly 1 million alarms its technicians install every year.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

How big of a deal is The Trade Desk’s top 100 list? AdExchanger spoke to industry experts for their reactions and bounced some of their hot takes off The Trade Desk.

In today’s newsletter: Publishers fear they’ll be excluded from The Trade Desk’s “premium internet”; buyers weigh in on Netflix’s plans to offer an ad server; and PayPal launches an ad network and data brokerage.

Fixating on ROAS makes it harder to figure out how certain parts of a campaign perform, especially now that retail media buys often include other, less performance-focused channels like display and CTV as audience extension.

In today’s newsletter: Google PAIR snags a CTV partnership with NBCU; why Madison Avenue and Hollywood will never make their relationship official; and TV buyers explain why they aren’t all-in on alternative currencies just yet.