When The Trade Desk IPO’d in September 2016, it nearly doubled its own value projection and quickly became a $1 billion company. Fast-forward two years and the company’s market cap sits at around $6 billion. The question for many analysts and ad tech observers is: How long can this ride last? Investors have pumped a […]
Why is the industry still talking about linear vs. digital when to consumers, it’s all just content? That’s the question Donna Speciale, president of ad sales at Turner, is asking to galvanize long-awaited changes to how network TV transacts media. “At some point, we’re not going to say linear or digital,” she told AdExchanger. “We’ll […]
MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent programmatic auctions and put an end to auction manipulation. The DSP sent an open letter Wednesday morning to its 50 directly integrated suppliers. The full letter is reproduced at the end of this article. “Auction […]
Nielsen is reviewing “strategic alternatives” to selling its entire company, the company told investors this month. The TV ratings giant is reportedly under pressure from hedge fund Elliott Management Corp. “All options are being weighed,” a Nielsen spokesperson told AdExchanger. “The company has hired external advisers to conduct a full review and the board is […]
Ryan Joe contributed One of Google’s key ad executives is riding off into the VC sunset. Sridhar Ramaswamy, SVP for ads and commerce, will depart the Googleplex for a role with Greylock Ventures, Forbes reports. Prabhakar Raghavan, VP of Google cloud apps, will become the new ads honcho. “I’ve long admired how Sridhar and his team have […]
Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating the exchange prioritizes itself. At least two of those exchanges are composing a letter to Index Exchange CEO Andrew Casale threatening to withdraw from its wrapper unless it takes steps to ensure neutrality, AdExchanger has […]
AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting. So exciting, in fact, that industry executives from both the buy and sell sides gathered in support of the idea at the Relevance conference in Santa Barbara, Calif., this week, willing to help make it happen. But […]
Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken a central role in powering Oracle’s core products. Oracle Data Cloud further enhanced its ability to measure the digital media supply chain with its $850 million acquisition of Moat and the $400 million acquisition of […]
As the traditional holding company model declines, new models are rising as competition. While the “big six” – WPP, Publicis Groupe, IPG, Dentsu Aegis, Havas and Omnicom – still rule, legacy structures and poor financial performance are causing their dominance to wane. In March, WPP lost $2.6 billion from its market cap. Omnicom has been […]
AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded last year, along with other independent ad tech platforms. Adweek first reported the move on Thursday. Does the withdrawal spell curtains for the independent identity graph before it really got off the ground? The consortium […]
Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion. It’s the biggest deal in Adobe’s history. And the cloud technology giant may be shelling out so much because Marketo’s B2B category strength could help as Adobe moves into media buying and ecommerce, à la TubeMogul and Magento, where […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The temperature is cooling, the leaves are falling and the skies are turning the color of slate. It’s a time for mystery. This week […]
Advertisers are moving over the top. Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according to Magna’s US Ad Spend Forecast Fall 2018, released Thursday. And addressable TV campaigns will reach $800 million in 2018. The uptick in OTT investment is driven by consumer adoption of smart TVs and […]
Wunderman global CEO Mel Edwards has big shoes to fill. Last Thursday, the CRM and digital agency said it would replace CEO Mark Read, recently named CEO of WPP, with Edwards, who previously led the agency in EMEA. Read is credited with turning Wunderman around from a legacy direct marketing company into a digital powerhouse. […]
Dmexco is shrinking, becoming less international and is evolving into a vendor showcase. Multiple industry vets told AdExchanger that the sprawling event, considered a must-attend conference along with CES and the Cannes Lions, felt like “sellers talking to sellers.” Many also noted a lack of agency presence. “There seems to be less in the way of […]
Panoply, the podcast network and technology company born from The Slate Group, is cutting ties with its editorial and direct sales business to focus on building podcast technology. The group has a podcast ad server called Megaphone, used by over 1,500 publishers, that dynamically inserts ads into shows. Last year, Panoply launched Megaphone Targeted Marketplace […]
Oath COO Guru Gowrappan will take the reins of Verizon’s media and advertising subsidiary following the departure of Tim Armstrong, the former AOL CEO who has overseen the telco’s consolidation of AOL and Yahoo into a single platform, at the end of the year. Verizon hired Gowrappan earlier this year from Alibaba, where he had […]
MDC CEO and Chairman Scott Kauffman will step down from the holding company. Kauffman will remain CEO and retain his board seat until the company finds a replacement, according to The Wall Street Journal, which first reported the news Wednesday. But MDC has been in decline for a while. It lost half its stock value […]
Development of the Advertising ID Consortium, a shared cookie-based ID service for programmatic companies, has stalled as two of the key backers, AppNexus and LiveRamp, undertake protracted M&A processes. The consortium is still moving forward, according to sources with knowledge of the nonprofit group’s product development, but the already complicated politics of ‘co-opetition’ are exacerbated […]
Martin Sorrell took a page out of his own playbook when he launched his new holding company, S4 Capital, in April. S4 released a 191-page prospectus Tuesday detailing its financials, share structure and go-to-market strategy. If all goes as planned, the company will begin trading on the London Stock Exchange on Sept. 28. But Sorrell’s […]
The writing was on the wall, but now it’s written in ink: Oath honcho Tim Armstrong will leave Verizon at the end of the year. Current Oath president and COO K. Guru Gowrappan was named as the new CEO, Verizon said in a release. Armstrong will aid in the transition. When Armstrong joined the telco […]
Turner inventory will soon be available through the AppNexus ad platform, AT&T top dog Randall Stephenson said at an event Wednesday. Speaking at Goldman Sachs’ Communacopia conference in New York, Stephenson also told attendees how he hopes to expand HBO viewership and said that federal authorities must codify rules around privacy and net neutrality. Advertising is […]
While Turner divisions like CNN and Bleacher Report have been producing podcasts for years, the broadcast giant never formalized a podcast sales strategy across its network. But with podcast advertising poised to double to $659 million by 2020, according to the IAB and PwC, it made sense for Turner to extend the reach from its […]
There’s always fanfare when Apple releases its new iPhones every September, as the company is expected to do at its annual hardware event in Cupertino on Wednesday. But away from the pomp of its hardware launch, Apple has been working behind the scenes to boost its growing software and services business – one that market […]
The German software company eyeo GmbH, which owns Adblock Plus (ABP) and created the Acceptable Ads whitelisting program, will launch its first programmatic technology for reaching ad-blocking audiences on Wednesday. The Acceptable Ads Exchange (AAX) has been in in alpha testing since February with three DSPs – one in the US and two in Europe […]
Snap’s chief strategy officer, Imran Khan, is leaving the company to pursue other opportunities, it announced in an SEC filing Monday morning. Khan did not disclose his next role. He plans to stay at Snap for an unspecified interim period to help with the transition and recruit a new chief business officer. “This has been […]
As of Monday, all advertisers on Facebook will be able to see a full list of contextual placements where their ads might appear before a campaign starts and where they actually ran after a campaign ends. Facebook has been testing this capability for more than a year. As of last autumn, advertisers were already able […]
The Wall Street Journal’s revelation Friday that Tim Armstrong, leader of Verizon’s Oath media and advertising group, is in talks to depart the company is in stark contrast with the elevation of media and advertising at its biggest competitor AT&T. When Verizon first assembled Oath, many industry insiders wondered if it would create a new […]
If there’s one takeaway from the IAB’s fourth annual Podcast Upfront in New York City on Thursday, it’s that richer measurement has made podcast advertising more enticing to ad buyers. This year, Apple and Spotify began sharing more granular analytics with publishers, and the IAB released the 2.0 spec of its podcast measurement technical guidelines. “This will […]
The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a protocol for collecting consent and conveying it to intermediaries for data-driven advertising. Google and IAB Europe have been negotiating for almost three months about how to reconcile their technology and interpretations of consent for GDPR, […]
