Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a potential GDPR concern in the blink of an eye.
Agency holding company WPP met its own expectations in the first quarter of the year. Standout GroupM, its media buying and planning agency, contributed to about 36% of WPP’s Q1 revenue, growing 6.1% in Q1.
The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this week, it’s true of Amazon.
Roku’s platform business – which includes ad sales and streaming content distribution – is down this quarter. The company is widening its programmatic net to snag more ad dollars.
Hey readers! This is James Hercher, with the latest AdExchanger Commerce dispatch. This week, we’ll highlight a few recent CPG earnings reports, during which legacy food and beverage brands appear more optimistic about their staying power than their startup competitors.
Meta has managed to defy gravity yet again. On Wednesday, at the same time that ecommerce and DTC advertisers remained on tenterhooks after a major bug wreaked overspending havoc in Meta’s advertising platform over the weekend, the company’s stock soared by more than 11% during after-hours trading based on its first quarter results. Meta’s total […]
Meta’s latest ad platform glitch is complicated because it involves an understanding of the minutiae of how the ad platform is used.
Meta advertisers and the Meta ad platform are still dealing with the fallout from Sunday’s campaign overspending error.
“Measurement” and “currency” are often conflated in TV land, but they’re not the same. They have different standards and use cases – and these contrasts matter as the industry looks for a better way to transact TV ads.
Proving value for gamers is only one half of the equation. Advertisers won’t spend on in-game advertising unless they can measure their return on investment using the same programmatic tools they use for other media channels.
