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WaPo partnered with ActionIQ to overhaul how it markets to subscribers throughout the various stages of their subscription life cycle.

Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as $2.6 billion a year programmatically to misinformation websites.

In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.

Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt currency is a work in progress, and the industry isn’t dumping Nielsen entirely.

Startup Telly announced it’s giving away 500,000 smart TVs completely for free to the first 500,000 folks who sign up on its website. Signups for the TVs include an agreement that customer data can be used for targeted advertising.

Podcasting is still growing at a fast clip – two times faster than digital advertising overall. But it’s in the midst of a slowdown. In a sign of the podcasting pullback, Thursday’s IAB Podcast Upfront took place over one day, versus last year’s three-day event.

Smart TV manufacturers held NewFronts presentations where they bragged about their automatic content recognition (ACR) data, which the industry has been putting on a pedestal because it can add a level of consistency to TV measurement.

Meta is allocating an increasing percentage of the billions of dollars it spends annually on its infrastructure toward building the company’s “capacity for artificial intelligence,” says John Hegeman, Meta’s VP of monetization.

Historically, AppLovin made most of its revenue from its portfolio of apps. Now the company appears to be nearly finished with the bloodletting necessary to transform itself into a primarily software-focused business.

CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press.