Email advertising and marketing platform LiveIntent unveiled a $32.5 million growth equity investment on Wednesday, led by FTV Capital. Other investors include Battery Ventures, First Round Capital and Shasta Ventures. It will use the funds primarily to build out its platform and APIs for wider integration with other marketing tech companies like Salesforce, an effort […]
Though less known than some of the other big marketing cloud companies, NetSuite took one more step to ramp up its commerce marketing platform by dropping $200 million on marketing automation platform Bronto, the company revealed Thursday. The Bronto acquisition is the latest instance of marketing automation consolidation. It follows IBM’s roughly $300 million purchase of Silverpop last […]
Criteo has acquired fellow French email marketing and retargeting company Tedemis for €17 million up front with €4 million deferred (based on mutually agreed upon milestones), further underscoring the importance of email data in ad tech. “Criteo and Tedemis are part of the wave to tie different channels together for a more integrated digital marketing […]
From 2010 to 2013, enterprise giants like Adobe, IBM, Oracle and Salesforce.com collectively spent close to $30 billion acquiring digital marketing technologies. Yet, enterprise platform companies will continue to invest to fill gaps in their marketing stacks in 2014, experts predict. Email, one of the oldest of digital channels, still remains an attractive target for […]
