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»Tedemis

Criteo’s Tedemis Buy Is Another Email-Mobile Offensive

Criteo has acquired fellow French email marketing and retargeting company Tedemis for €17 million up front with €4 million deferred (based on mutually agreed upon milestones), further underscoring the importance of email data in ad tech. “Criteo and Tedemis are part of the wave to tie different channels together for a more integrated digital marketing... Continue reading »
by Kelly Liyakasa // February 20th, 2014 //
»
 

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