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»Dotdash

Sara Badler
4 Questions Publishers Seeking Identity Partners Need To Ask

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by  Sara Badler, SVP of advertising and partnerships at Dotdash. Digital identity has to remain key to any innovative publisher's strategy. But as we approach the post-cookie era (even if it happens later than originally planned),... Continue reading »
by AdExchanger Guest Columnist // June 30th, 2021 //
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Sara Badler headshot
Building A Privacy-Conscious Publisher

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. If ad-tech acronym overload was not seriously impacting your mental health two years ago, it certainly may be now. Geopolitical and big tech-led privacy... Continue reading »
by AdExchanger // October 16th, 2020 //
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Digital Media Changes Course As COVID-19 Rewrites Content Interests

The type of content that matters to people has completely shifted as Americans stay home in response to the COVID-19 pandemic. Digital media companies are quickly evaluating what’s doing well or falling flat and adjusting their content production strategies. They’re also figuring out how to produce video content and replace live events as their employees... Continue reading »
by Sarah Sluis // March 20th, 2020 //
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Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies

“Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers. Naturally, everyone else wants in on that relationship. Buy-side ad tech has been more aggressive asking publishers to share user data, even as... Continue reading »
by Sarah Sluis // March 6th, 2020 //
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Podcast: How To Use Ad Tech Properly

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Dotdash SVP Sara Badler advises publishers to adopt a cleaner, more stripped-down version of programmatic. A subsidiary of IAC, Dotdash owns a network of websites in verticals such as personal health, home design,... Continue reading »
by Zach Rodgers // February 7th, 2020 //
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Publishers Sense Opportunity As Chrome Drops Third-Party Cookies

With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of... Continue reading »
by Sarah Sluis // January 16th, 2020 //
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Sara Badler headshot
The 2020s: Publishers Must Wield Their Powerful Tools For Cleaner Ad Experiences

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. With the California Consumer Protection Act (CCPA) at our doorstep and the General Data Protection Regulation (GDPR) and Apple’s Intelligent Tracking Prevention (ITP)... Continue reading »
by AdExchanger // January 10th, 2020 //
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The Biggest Changes Publishers Should Expect In 2020

Change seems constant in the media business. A chain of digital media consolidations in 2019 has created new scaled players: Group Nine Media and PopSugar; Refinery29 and Vice Media; and Vox Media and New York Media. Besides a greatly transformed competitive landscape, 2020 will see publishers wrestling with new challenges. Privacy and regulation, for instance,... Continue reading »
by Sarah Sluis // January 2nd, 2020 //
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Dotdash Uses Intent Data To Prepare For A Cookieless Future

With cookies in decline, Dotdash wants to be the publisher that helps marketers weather the transition. With nearly a dozen media brands that span personal finance, weddings, lifestyle, wellness, beauty and travel, Dotdash prides itself on helping more than 100 million users find answers, yielding an enormous cache of intent data. Since its sites often... Continue reading »
by Sarah Sluis // December 4th, 2019 //
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Hulu Tries TV-Style Negotiation; Old Brands Can't Burn Cash Like A DTC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hulu Steals The Show Hulu is taking a page from the TV sales playbook by offering lower rates to buyers who commit large budgets ahead of time, Variety reports. Hulu was one of the only ad-supported streaming video players at the upfronts, TV’s annual... Continue reading »
by AdExchanger // June 12th, 2019 //
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