Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Laissez Faire The coming tsunami of political spending has the ad tech world salivating, but it isn’t all positive. Ana Radelat writes for Ad Age that both users and buyers could face a “political crowd out” in 2016. With so many candidates (not to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pindow Shopping People are in a holding pattern when it comes to Pinterest. A leaked forecast showed revenue going from $170 million to $2.8 billion in the next two years. Garett Sloane reports for Digiday that advertisers are hesitant to put big budgets on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. And The Virtual Pulitzer Goes To… The New York Times has a well-earned reputation as a digital trailblazer for legacy publishers, which accounts for all the raised eyebrows when America’s paper of record announced a virtual reality film (on child refugees displaced by war) […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Riding Off Into The Sunset (Again) Well, that didn’t take long. In the wake of the completion of Millennial Media’s sale to AOL, CEO Michael Barrett, President Jason Kelly and SVP of business services Marc Theermann have all formally exited the company. Read the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Been Done In-app ad blocker Been Choice has decided to call it a day – on in-app ad blocking, that is. After getting pulled from the App Store over what Apple deemed a security issue, co-founder Dave Yoon and his team resubmitted the app […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Minority Report For Realz Forget machine learning; the new buzzword is AI. Publicis’ Sapient division, which focuses on digital tech, acquired a minority stake in the artificial intelligence company Lucid on Thursday. The goal is to create detailed histories of consumer buying patterns in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 140-Character Connection You thought Twitter and Google were tight before? The microblogging platform just brought on Google’s former chief business officer Omid Kordestani as its executive chairman. The last few weeks have been kind of crazy for Twitter. Co-founder Jack Dorsey returned as CEO, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Making Hay Condé Nast has millennials on the mind – at least that’s the message following its acquisition of Pitchfork Media, a niche music quarterly and website. Ravi Somaiya reports for The NYT that Condé Nast CDO Fred Santarpia (who led the deal) said […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Online Mall Facebook announced new features Monday meant to get more people buying directly off its platform. TechCrunch reporter Anthony Ha takes a look at the upgrades and Facebook’s current suite of ecommerce engines (including buy buttons, product ads and a mobile feed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Silicon Valley Vs. Washington DC The White House said it will no longer seek legislation or action forcing companies (i.e., Apple, Google and Microsoft) to open their encrypted user data to law enforcement and intelligence agencies. The New York Times covered the reversal, which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Matters Of State It may seem odd that despite the severe repercussions of the Safe Harbor case, few of the marketing and enterprise tech players most impacted have addressed the issue beyond formal statements. US companies don’t hesitate to throw their weight around on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On Target Ad Age’s Alexandra Bruell catches up with Target’s SVP of media and measurement, Kristi Argyilan, who was poached from IPG Mediabrands to build out the retailer’s programmatic strategy. Argyilan seems to be enjoying the first-party data she now has at her disposal, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Search Dominance Amazon is pulling away from competitors as the go-to source for product info, according to recent research from BloomReach. Jason Del Rey of Re/code reports 44% of 2,000 respondents said they go directly to Amazon when researching products, compared to 21% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search And Pintent New merchants and platforms are selling on the Pinterest site and app – including Bloomingdale’s, Wayfair and Shopify. Pinterest commerce chief Michael Yamartino writes in a blog post that Pinterest users who convert on shoppable pins are often new to the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sweating Out The Fever For anyone who recently emerged from hibernation, ad blocking has sent digital media into an existential tailspin. But in an interview with The Wall Street Journal’s Amir Mizroch, Criteo COO Erich Eichman says the ad tech bellwether is “yet to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Immobile The New York Times takes a look at mobile web latency across 50 mobile sites, and the resulting charticle provides a scathing commentary on ad load times. The story singles out Boston.com (a NYT property until 2013), which the story’s authors say requires […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Stay In Your Lane The Thrillist and JackThreads combo was one of the first to merge editorial and commerce. Now it’s goodbye to all that, as the two companies make arrangements to split up and raise funds ($54 million combined), Re/code’s Jason Del Rey […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Learning The Native Tongue Yahoo CEO Marissa Mayer gave her thoughts on ad blocking during a Q&A at IAB MIXX during Advertising Week. Mayer believes ad blockers are wrong when they say their products will elevate UX and vibrancy on mobile or desktop, according […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Busy As A Bot Digital Content Next released a report Monday in conjunction with White Ops on bot fraud activity. No pub is cited by name, but sites that do audience extension (by retargeting their audiences) are more likely to have bot-ridden inventory. White […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Matching The Search User Google will widen support for first-party data onboarding, Digiday’s Garett Sloane reports. “The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube.” It’s a move straight out of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sourced Traffic Is For Suckers Bloomberg Businessweek’s cover story next week is a dive into the world of fraudulent traffic. A while ago advertisers hoped digital display would be as effective but more efficient vs. TV advertising: similar reach, but way less cost. But last year, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Pluribus Unum The EU’s top court issued some sharp statements regarding Facebook’s 15-year-old data-sharing agreement with US government agencies. The nonbinding decision from the EU’s advocate general said European “Facebook users are not informed that their personal data will be generally accessible to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nothing To See Here, Folks With Advertising Week around the corner and ad blocking seizing the public’s attention, IAB CEO Randall Rothenberg is trying to contain the circus. In a Q&A with Mike Shields of The Wall Street Journal, Rothenberg cautions that ad blocking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Is The Sun Rising Or Setting On Agencies? Writing for Media Village, MediaLink founder Michael Kassan gives his guess at what’s to come of creative, media and tech agencies as their long-established roles become ever more juxtaposed with technology. Kassan writes, “My money is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Blocking Is But A Stage Apple’s momentous ad-blocking move and any publisher carnage it creates are mere “collateral damage” in a greater war between Silicon Valley’s titans (Google, Facebook and Apple), writes The Verge’s Nilay Patel. Apple’s new iOS 9 release has been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PLYmedia Rebuttal This week, former AppNexus CTO Mike Nolet accused PLYMedia of driving fraudulent traffic, and the mobile video platform was subsequently axed from MediaMath’s DSP. On Wednesday, PLYmedia co-CEO Avishay Raviv penned a LinkedIn post to clear the air. While Raviv takes responsibility […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Shuts Down PLYMedia MediaMath appears to have cancelled buying privileges for one of its clients, PLYMedia, after former AppNexus CTO Mike Nolet described mobile video fraud he attributed to PLYMedia. The arbitrage player was buying mobile video impressions using MediaMath’s DSP and reselling […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Price Of Programmatic Ad Age’s Alexandra Bruell takes a look at the dark side of automation, namely the sticker shock. “Programmatic ad tech involves not just the ad inventory at the end, but a trail of fees and costs along the way to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Shakeout Claims Scott Burke, Kathy Savitt The revolving door continues at Yahoo. Ad tech chief Scott Burke exited last month, replaced as head of ad platforms by Prashant Fuloria, as first reported by Re/code’s Kara Swisher and confirmed by AdExchanger. And Yahoo confirms […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO-No It’s a rough year for tech firms hoping to exit. Research from Renaissance Capital suggests that a mere 11% of all US IPOs this year were held by tech companies, a seven-year low. To be clear, that percentage is not specific to advertising […]
