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New Twitter Chairman; Facebook Plans Ads For Messenger

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stillinthenewscycleHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

140-Character Connection

You thought Twitter and Google were tight before? The microblogging platform just brought on Google’s former chief business officer Omid Kordestani as its executive chairman. The last few weeks have been kind of crazy for Twitter. Co-founder Jack Dorsey returned as CEO, then the company unveiled its Moments product initiative. THEN it laid off more than 300 of its staffers. The New York Times speculates that Kordestani’s appointment “could bring a level of calm and stability.” Certainly, Kordestani brings extensive business connections from his time working at Google. Read more.

Message In A Bottle

Wired goes deep into Facebook’s plans for Messenger, its standalone app that has lately added commerce functionalities. The goal is to support Messenger with advertising, just like Facebook and Alibaba. “When you’re a business that generates most of its revenues from advertising, it’s just a better business,” Facebook VP of messaging David Marcus tells Wired. “eBay takes a cut of every transaction and listing; Alibaba does all that for free, and makes money from advertising.” Read on.

Want YouTube? YouSpend

YouTube is the future of prime-time entertainment. Well, that’s according to Google, of course. Also according to Google: If advertisers want to reach audiences on YouTube, they’re going to have to shell out. Addressing an audience of around 1,000 ad execs at its Brandcast event in London, Google’s UK’s managing director Eileen Naughton said the cost-per-reach when targeting 16-to-34-year-olds is “optimized when 24% of your budget is allocated to YouTube.” A quarter of spend? It’s a big ask. Read more in The Drum.

Opening Up Shop

Ad platform PulsePoint recent recipient of $30 million in debt financing has uncorked an RTB mobile marketplace. CEO Sloan Gaon claims PulsePoint can offer CPM rates equal to or higher than current desktop rates. The marketplace release and Gaon’s promise comes right after Pubmatic released its Quarterly Mobile Index showing that “mobile CPMs are higher and growing faster than desktop CPMs.” First it was the Year of Mobile (for like five years). Perhaps this is the Year of the Mobile CPM. Read more on MediaPost.

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Must Read

Comic: TFW Disney+ Goes AVOD

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.