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Bot Fraud Activity Report; Silicon Valley Sets Sights On India

By AdExchanger

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identifyingthebots-2Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Busy As A Bot

Digital Content Next released a report Monday in conjunction with White Ops on bot fraud activity. No pub is cited by name, but sites that do audience extension (by retargeting their audiences) are more likely to have bot-ridden inventory. White Ops founder and CEO Michael Tiffany said in an email to AdExchanger that “the category of ‘premium’ should be *defined* by low bot numbers like this. … [A]nd these publishers are making quality on that front into a competitive issue.” The full report.

Laissez-Faire

Silicon Valley giants like Google, Facebook and Apple are turning their attention to India after years of focus on China. As Vindu Goel at The New York Times points out, tech companies have had it to here with Chinese restrictions on their products. Indian Prime Minister Narendra Modi, who was greeted enthusiastically by the tech lobby on visiting California, could see a mobile revolution to rival his bigger neighbor to the north. More.

Live TV Ain’t Dead Yet

Despite lukewarm results from recent live TV musicals (like NBC’s Peter Pan Live last year), advertisers are paying top dollar for spots on upcoming live renditions of “Grease” and “The Wizard of Oz,” according to Jeanine Poggi at Ad Age. What gives? It’s important to bear in mind that in an age of fractured viewing, TV that can guarantee live audiences (see: the Super Bowl) has tremendous marketing advantages, since it allows for sequential or simultaneous campaigns on digital. Read on.

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