Marissa Mayer’s Thoughts On Ad Blocking; Comcast Debuts Digital Video Hub

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Learning The Native Tongue

Yahoo CEO Marissa Mayer gave her thoughts on ad blocking during a Q&A at IAB MIXX during Advertising Week. Mayer believes ad blockers are wrong when they say their products will elevate UX and vibrancy on mobile or desktop, according to The Drum’s Stephen Lepitak. And Mayer pointed to native advertising – “We’re big believers in native” – as the publishing industry’s counterweight to ad blocking. More.

Old Dog, New Trick

Comcast debuted Watchable, a digital video hub the company has evidently been working on for some months. Though still in beta, Watchable will support viewing on multiple platforms, including web, app and over-the-top, as reported by Frank Pallota at CNN. The list of early partners is a veritable who’s-who in digital media, with companies like BuzzFeed, GoPro, Vice, Vox and The Onion. The service is entirely ad-supported, with creators getting a 70% cut. Read it.

Sun Rising In The West

In the Cold War between Madison Ave. and Silicon Valley, the tech titans are winning. Sydney Ember of The New York Times identifies Facebook’s new video measurement based off TV metrics and Google’s decision to allow first-party CRM data as examples of how tech companies are throwing more weight around. Mad Ave. is “still the heart of the business,” but that feels pretty sentimental, and NY ad tech companies lack the clout to compete with the platforms out west. Read on.

Programmatic Overhaul

Everybody knows we’re entering Programmatic 3.0, duh, but what does that actually mean? Ad Age’s Alexandra Bruell talks to Shenan Reed, president of digital for WPP’s MEC, who says market pressures and tech companies will pivot to quality inventory – as opposed to the price- and quality-reducing effects of excess inventory. Just like with print, maybe it works better if ads are sparse and strategic, as opposed to on every single page. Check it out.

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