Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Videology Adds TV Videology wants to support television buys. Though the firm’s main focus has been on the Internet video marketplace, advertisers and agencies are increasingly coordinating their web and TV budgets. It says 50% of revenue now comes from TV budgets. “Marketers are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moré For Bolloré Bolloré Group wants to increase its stake in Havas Group from 36% to more than 50%. Adweek reports, “Havas described the offer as ‘friendly,’ but said its board had appointed an independent expert to assess the terms.” Earlier this year, Bolloré […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Gains Speed Programmatic ad spend in the US will surpass $10 billion this year, according to eMarketer, and is growing at a rate of 137%. According to the research, ad spend on automation will double to $20.4 billion by 2016. “Today publishers largely […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Other Search War Bing put up a good fight, but Google Chairman Eric Schmidt says the company’s biggest rival in the search arena is Amazon. “People don’t think of Amazon as search, but if you are looking for something to buy, you are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Local TV Sales WideOrbit is supporting a new “live environment” for trading locally sold, linear TV. The offering was created in partnership with IPG’s MAGNA GLOBAL and Tribune Media and includes “linear television station inventory across customized geographic areas ranging from specific DMA […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Dimes In a recent interview with Bloomberg News, Vice CEO Shane Smith called mobile “the holy grail” for media companies. “Mobile is the Wild West,” Smith said. “It’s where everyone’s scale is coming from, but it’s very difficult to monetize right now.” New […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native In The Exchange Twitter’s MoPub unwrapped some features to ease native ad operations for developers, courtesy of the June acquisition of Namo Media. Keek, a social app, is one MoPub client seeing increased ad revenue and user engagement thanks to the tweaks. ”Being […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Atlas Jitters Publishers are nervous about data leaking through codes and scripts on their properties, including Facebook’s “social hooks.” According to The Information, that nervousness may have extended to the company’s recently rebuilt ad server. “In an abundance of caution, publishers are taking a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Media 2019 Forrester says US display advertising will grow from $19.8 billion this year to $37.6 billion in 2019. The report, authored by analyst Samantha Merlivat, also project that video advertising will account for 55% of all online display ad revenue in five […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Lockdown Google has been on a road tour of sorts with data-management providers, enforcing policies in the Google Display Network. Krux, BlueKai and Lotame have had their doorbells rung. Krux’s chief solutions officer, Mike Moreau, tells Adweek, “Google is only allowing data management […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Why In-House? Netflix’s senior manager of programmatic buying, Kathy O’Dowd, says protecting data is a big reason for in-house programmatic. “There’s a lot of intellectual property that we want to keep internal. And that’s made a lot easier when we’re internal,” she disclosed during […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quantcast Buys DCO Quantcast has added retargeting and dynamic creative technology with the acquisition of UK-based Struq for an undisclosed sum. In a blog post, Struq CEO Sam Barnett explained, “Combining Quantcast’s unrivaled data about online user behavior with our ad personalization technology will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spinning Off PayPal’s Data How will eBay’s spinoff of PayPal, announced Tuesday, impact the companies’ joint efforts on ads? eBay bought location-based media company Where.com in 2011 and rolled it into the modern-day PayPal Media Network and weeks ago unveiled plans to scale up […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Pop Interpublic Group’s media investment arm, Magna Global, estimates media investments in programmatic will rise 50% this year to $21 billion. AdAge picks it up: “By 2018, only the most premium digital inventory, including sponsorship and full-episode video, among other non-standard formats, will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ID Wars Quartz reporter Leo Mirani details the trajectory of Google and Facebook’s crusade for login data. “As mobile phones and tablets render old tracking mechanisms, such as cookies, increasingly ineffectual, identity is becoming the single most important tool to follow web users across […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Breaking The Login Privacy regulators in Europe have suggested Google switch off matching of users across its services such as Gmail, Google Docs and YouTube. The request was part of a set of guidelines written by privacy regulators in Italy, France, Spain, Germany, Britain […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Under The Radar On Tuesday Nielsen and Simulmedia unveiled a research partnership that rolls together Nielsen’s people meter with Simulmedia’s set-top box data. The pair-up will allow the companies to measure niche cable networks that typically fly under Nielsen’s ratings. Simulmedia CEO Dave Morgan […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Advising On Programmatic MediaLink has roped in Matt Spiegel to lead its push into programmatic consulting. Spiegel, a former Omnicom and Mediamath exec, struck out on his own back in March with an advisory practice he called Concept Corridor. AdExchanger story. He tells AdAge, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In-House Grouse The trend of marketers managing programmatic spend in-house is “a temporary phenomenon,” according to WPP Group CEO Martin Sorrell. In the wake of an AdExchanger Research report tracking momentum for self-sufficient media buying, Sorrell told WSJ, “Our view is after a year […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook, Money Magnet Facebook now attracts a greater percentage of ad spend than it does attention minutes, according to an eMarketer report. Nearly 10% of US digital ad spend in the US goes to Facebook, but the company only draws 7% of adult time […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Buys Covario Dentsu Aegis Network has acquired search and content marketing agency Covario. Convario’s Rio SEO software offers tools for local and enterprise search, social media automation and analytics. “As points of engagement and transaction come closer together, it is crucial for our […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Does Apple Care? CEO Tim Cook draws a hard line between Apple’s mission and other companies that plumb for data. In a TV interview with Charlie Rose, he said, “Our business is not based on having information about you. You’re not our product. Our […]
Voice From The Cloud Oracle CEO Larry Ellison speaks publicly about the marketing tech opportunity his company is chasing with the rat-a-tat acquisitions of Eloqua, Vitrue, Responsys and BlueKai. Speaking to Ad Age, Ellison says, “The CMO’s role is going to be more important next year than it is this year, and more important the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Mechanics A BuzzFeed story looks at the thinking behind Facebook’s ad delivery. The company uses targeting data, including its own interest data, “to quickly whittle away the number of ads that are relevant to a specific user to between 5,000 and 7,000 ads. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yandex Buys Ad Tech Russian Internet giant Yandex acquired ADFOX, a company that provides planning, managerial and analytics services for in-banner, mobile and video internet ad campaigns. In June, ADFOX’s chief development officer, Boris Omelnitskiy, told AdExchanger, “We work mostly on the sell side […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reform! 360i President Jared Belsky calls for programmatic reform in a column for AdAge, citing confusion about automation, opaque operating models and a general lack of integration. “Agencies are in the business of being trusted advisors,” he says. “Current programmatic models aren’t designed around […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rakuten’s New US Commerce Data Rakuten confirmed its purchase of US couponer Ebates, to the tune of $1 billion. Japan-based Rakuten gets a big US commerce play, sure, but what about the data trove? Of logged-in users no less? From the release: “Members are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sounding Out Video Spotify is about to sell its first video ads, including a mobile unit that exchanges one marketer message for a half-hour of commercial free listening. More in Ad Age. Missing here is any mention of targeting in video, though we know […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Zags Whereas Google and Facebook are focused on the logged-in user as the cornerstone of ad growth, Twitter may be going the opposite direction. “It’s our goal to reach the largest daily audience in the world, which means we can’t just focus on […]
